{"id":5796,"date":"2022-08-30T19:52:08","date_gmt":"2022-08-30T19:52:08","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/google-business-profile-guidelines-updated-to-include-products\/"},"modified":"2022-08-30T19:52:08","modified_gmt":"2022-08-30T19:52:08","slug":"google-business-profile-guidelines-updated-to-include-products","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/google-business-profile-guidelines-updated-to-include-products\/","title":{"rendered":"Google Business Profile guidelines updated to include products"},"content":{"rendered":"<p>Retail businesses can now add in-store products to their Google Business Profile listings.<\/p>\n<p><strong>How it works.<\/strong> When customers search for a Business Profile they can\u00a0find a products carousel (on the Maps mobile app), or a carousel and \u201cProducts\u201d tab if they\u2019re using Google Search.<\/p>\n<p><strong>With the \u201cProducts\u201d tab, customers\u00a0can:\u00a0<\/strong><\/p>\n<ul>\n<li>Click a featured product card to view the product details.<\/li>\n<li>Click a product category to view an overview.<\/li>\n<li>Click a product within a product category to view the product details.<\/li>\n<li>Chat or call you to find out more, or click on the button leading to your website to order online.<\/li>\n<li>Provide feedback in case there are copyright\u00a0or legal issues.<\/li>\n<\/ul>\n<p><strong>How to add products. <\/strong>There are two ways to add products to your Business Profile.<\/p>\n<ul>\n<li>Manually with the <a href=\"https:\/\/support.google.com\/business\/answer\/9124203\" target=\"_blank\" rel=\"noreferrer noopener\">Product Editor<\/a>  <\/li>\n<li>Use <a href=\"https:\/\/support.google.com\/pointy\/answer\/10731675\" target=\"_blank\" rel=\"noreferrer noopener\">Pointy app<\/a> with your Point of Sale (POS) system<\/li>\n<\/ul>\n<p>To preview how products will appear to customers on Google Search, managers can click\u00a0See it on Google about a minute or two after uploading. <\/p>\n<p><strong>Required guidelines.<\/strong> retailers and advertisers who want to add products to their Business Profiles must follow <a href=\"https:\/\/support.google.com\/business\/answer\/9124203\" target=\"_blank\" rel=\"noreferrer noopener\">Shopping Ads policies<\/a>. <\/p>\n<p>Additionally, Google does not allow regulated products such as: <\/p>\n<ul>\n<li>Alcohol<\/li>\n<li>Tobacco<\/li>\n<li>Gambling<\/li>\n<li>Financial services<\/li>\n<li>Pharmaceuticals<\/li>\n<li>Unapproved supplements<\/li>\n<li>Health &amp; medical devices<\/li>\n<\/ul>\n<p><strong>Read more.<\/strong> The new Products section was spotted on Twitter by Stefan Somborac. You can learn more about setting up products on your Google Business Profile <a href=\"https:\/\/support.google.com\/business\/answer\/3038177#zippy=%2Cproducts\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google updated the Guidelines for Business Profiles with a new section: Products.<\/p>\n<p>Google wants you to add product information to your Business Profiles!<\/p>\n<p>Either:<br \/>1.) Manually add products with Product Editor (in your Business Profile)<br \/>\u2013 OR \u2013<br \/>2.) Add products using Pointy<\/p>\n<p>1\/3<\/p>\n<p>\u2014 Stefan Somborac (@StefanSomborac) <a href=\"https:\/\/twitter.com\/StefanSomborac\/status\/1564594145137725441?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 30, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><strong>Why we care. <\/strong>Allowing shoppers to browse items and prices before walking into a store can help increase visits and sales from both new and returning customers. With the holiday shopping season fast approaching, retailers and advertisers who can add products to their Google Business Profiles, and want increased visibility, should do so as soon as possible. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-business-profile-guidelines-updated-to-include-products-387633\" target=\"_blank\">Google Business Profile guidelines updated to include products<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail businesses can now add in-store products to their Google Business Profile listings. How it works. When customers search for a Business Profile they can\u00a0find a products carousel (on the Maps mobile app), or a carousel and \u201cProducts\u201d tab if they\u2019re using Google Search. With the \u201cProducts\u201d tab, customers\u00a0can:\u00a0 Click a featured product card to view the product details. Click a product category to view an overview. Click a product within a product category to view the product details. Chat or call you to find out [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5796","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5796"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5796\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}