{"id":5802,"date":"2022-08-31T10:47:52","date_gmt":"2022-08-31T10:47:52","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/31\/a-ppc-guide-to-privacy-focused-audience-targeting\/"},"modified":"2022-08-31T10:47:52","modified_gmt":"2022-08-31T10:47:52","slug":"a-ppc-guide-to-privacy-focused-audience-targeting","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/31\/a-ppc-guide-to-privacy-focused-audience-targeting\/","title":{"rendered":"A PPC guide to privacy-focused audience targeting"},"content":{"rendered":"

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing.<\/p>\n

Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. <\/p>\n

With campaign types such as Performance Max<\/a> and the lack of visibility into performance, PPC managers need to utilize every available targeting and optimization tool in their arsenal.\u00a0<\/p>\n

Dedicated audience strategies can provide additional control and specified targeting that delivers results. In my previous article<\/a>, we reviewed the benefits of a well-defined audience strategy. <\/p>\n

Now, let\u2019s review your options for creating and managing privacy-focused audiences for PPC campaigns.\u00a0<\/p>\n

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Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n