{"id":5828,"date":"2022-09-08T08:57:17","date_gmt":"2022-09-08T08:57:17","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/08\/google-has-updated-its-traffic-quality-site-with-new-text-and-policy-visuals\/"},"modified":"2022-09-08T08:57:17","modified_gmt":"2022-09-08T08:57:17","slug":"google-has-updated-its-traffic-quality-site-with-new-text-and-policy-visuals","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/08\/google-has-updated-its-traffic-quality-site-with-new-text-and-policy-visuals\/","title":{"rendered":"Google has updated its Traffic Quality site with new text and policy visuals"},"content":{"rendered":"<p>Google has just announced an update to their Invalid Traffic site. <\/p>\n<p><strong>What is Invalid Traffic.<\/strong> Invalid Traffic is \u201cany activity that doesn\u2019t come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.\u201d<\/p>\n<p><strong>What Google says.<\/strong> The site revamp was announced on Twitter by Google Policy Transparency staff member Aurora Morales.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">What is invalid traffic? My team has revamped the <a href=\"https:\/\/twitter.com\/GoogleAds?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@GoogleAds<\/a> Traffic Quality site with:<br \/><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2795.png\" alt=\"\u2795\" class=\"wp-smiley\" title=\"| Craig Hordlow\">more examples of <a href=\"https:\/\/twitter.com\/hashtag\/IVT?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#IVT<\/a><br \/><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">animations that help explain it<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f449.png\" alt=\"\ud83d\udc49\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Check it out: <a href=\"https:\/\/t.co\/OT4DUZJsQZ\">https:\/\/t.co\/OT4DUZJsQZ<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f4e1.png\" alt=\"\ud83d\udce1\" class=\"wp-smiley\" title=\"| Craig Hordlow\">It affects <a href=\"https:\/\/twitter.com\/AdSense?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@AdSense<\/a>,<a href=\"https:\/\/twitter.com\/GoogleAdMob?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@GoogleAdMob<\/a> &amp; <a href=\"https:\/\/twitter.com\/GoogleAdManager?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@GoogleAdManager<\/a> pubs!<a href=\"https:\/\/twitter.com\/hashtag\/InvalidTraffic?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#InvalidTraffic<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/InvalidActivity?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#InvalidActivity<\/a><\/p>\n<p>\u2014 Aurora Morales (@Aurora_Morales) <a href=\"https:\/\/twitter.com\/Aurora_Morales\/status\/1567536522059980802?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 7, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><strong>Invalid Traffic examples.<\/strong> In their <a href=\"https:\/\/www.google.com\/ads\/adtrafficquality\/invalid-activity\/#invalid-user-activity\" target=\"_blank\" rel=\"noreferrer noopener\">update<\/a>, Google provides 12 examples of Invalid Traffic but adds that this is not an exhaustive list.<\/p>\n<ul>\n<li>Accidental clicks<\/li>\n<li>Ad hiding<\/li>\n<li>Ad stacking<\/li>\n<li>Clickjacking<\/li>\n<li>Pop-under ad<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>Invalid traffic affect Google AdSense, Ads Manager, and mobile apps. Advertisers who consistently see increased clicks, lower CTR, or suspect that their ads are being clicked by bots or competitors may see their ad spend decrease as Google works to stop the fraud and lessen the costs to account holders. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-has-updated-their-traffic-quality-site-387777\" target=\"_blank\">Google has updated its Traffic Quality site with new text and policy visuals<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has just announced an update to their Invalid Traffic site. What is Invalid Traffic. Invalid Traffic is \u201cany activity that doesn\u2019t come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.\u201d What Google says. The site revamp was announced on Twitter by Google Policy Transparency staff member Aurora Morales. What is invalid traffic? My team has revamped the @GoogleAds Traffic Quality site with:more examples of #IVTanimations that help [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5828","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5828"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5828\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}