{"id":5833,"date":"2022-09-08T12:01:48","date_gmt":"2022-09-08T12:01:48","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/08\/top-5-data-feed-errors-that-can-sabotage-your-ecommerce-campaigns\/"},"modified":"2022-09-08T12:01:48","modified_gmt":"2022-09-08T12:01:48","slug":"top-5-data-feed-errors-that-can-sabotage-your-ecommerce-campaigns","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/08\/top-5-data-feed-errors-that-can-sabotage-your-ecommerce-campaigns\/","title":{"rendered":"Top 5 data feed errors that can sabotage your ecommerce campaigns"},"content":{"rendered":"

Since the start of the pandemic, supply chain issues have caused panic among retailers. On average, 16% of products are out of stock and cannot be purchased. Industries such as vehicles (57%) and sporting goods (40%) are hit especially hard. There are also large differences in geographic locations, with Latin America experiencing one of the lowest levels of stock availability. <\/p>\n

Interestingly, when excluding those out-of-stock items from a Google search campaign, advertisers typically see a 181% ROAS increase. <\/p>\n

These statistics come from a new DataFeedWatch report based on insights from 4.5 million products, 15,000 shops and more than 60 countries. Uncovering industry trends, common errors and optimization tactics, the report provides retailers and advertisers with actionable data to evaluate their feeds, channels and strategy. <\/p>\n

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