{"id":5871,"date":"2022-09-09T21:45:28","date_gmt":"2022-09-09T21:45:28","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/09\/the-search-marketers-guide-to-connected-tv-best-practices-for-making-the-jump\/"},"modified":"2022-09-09T21:45:28","modified_gmt":"2022-09-09T21:45:28","slug":"the-search-marketers-guide-to-connected-tv-best-practices-for-making-the-jump","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/09\/the-search-marketers-guide-to-connected-tv-best-practices-for-making-the-jump\/","title":{"rendered":"The search marketer\u2019s guide to connected TV: best practices for making the jump"},"content":{"rendered":"

Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies and small businesses. <\/p>\n

With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B businesses. <\/p>\n

And the great news? As a paid search expert, you already have the tools to make your B2B brand\u2019s jump to CTV successful.<\/p>\n

At SMX Advanced, Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, shared five best practices to bring advertising to the TV screen. <\/p>\n

By taking what you already know about a channel that is working that is performing and driving results (paid search), you can apply those lessons and best practices to CTV advertising, Javidan-Nejad said. <\/p>\n

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