{"id":5912,"date":"2022-09-13T15:47:56","date_gmt":"2022-09-13T15:47:56","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/13\/microsoft-has-just-introduced-multimedia-ads\/"},"modified":"2022-09-13T15:47:56","modified_gmt":"2022-09-13T15:47:56","slug":"microsoft-has-just-introduced-multimedia-ads","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/13\/microsoft-has-just-introduced-multimedia-ads\/","title":{"rendered":"Microsoft has just introduced Multimedia Ads"},"content":{"rendered":"<p>Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are \u201cinfographic-inspired,\u201d meant to \u201cinnovate and disrupt web search.\u201d<\/p>\n<p><strong>What they look like.<\/strong> The new ad formats are collages of videos and images shown at the top of search results. On the right side, the search result is expanded and opens to a bigger window so the user never needs to click off the page. <\/p>\n<p><strong>Interactive search results<\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"394\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Screen-Shot-2022-09-13-at-9.31.49-AM-800x394.png\" alt=\"| Craig Hordlow\" class=\"wp-image-387880\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>Infographic-inspired experiences<\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"550\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/blog-2613-image03-550x600.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-387881\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>News and topics of interest<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/blog-2613-image05.gif\" alt=\"| Craig Hordlow\" class=\"wp-image-387882\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>Early adopters of Multimedia Ads.<\/strong> Microsoft tested Multimedia Ads on a few brands before their official release. With these tests, brands were able to see <\/p>\n<ul>\n<li><strong>Looka. <\/strong>A logo design and branding company saw a 200% higher ROI than the return with text and search ads<\/li>\n<li><strong>ADT.<\/strong> The security company saw 9.5x higher ROAS, a decrease in CPC, and improved results in both paid search and Multimedia Ads for their search terms<\/li>\n<li><strong>VodafoneZiggo. <\/strong>The telecom company saw 45% more delivered impressions, a 9% drop in CPC, and an 85% increase in conversions<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><strong>Best practices for advertisers.<\/strong> Microsoft suggests some best practices and general guidelines for those thinking about taking advantage of the new formats. <\/p>\n<ul>\n<li>The responsive ad format uses Microsoft machine learning to combine images, headlines, and descriptions to create relevant visual ads<\/li>\n<li>To ensure your ad stands out, there will only be one Multimedia Ad per page. (This could also mean much higher costs.)<\/li>\n<li>The ads leverage <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/june-2022\/the-future-of-visual-storytelling-with-media-and-creator-tools?s_int=en-us-gct-web-src_msaweb-sub_blog-flx_getnotemultads\" target=\"_blank\" rel=\"noreferrer noopener\">Creator tools<\/a> which are available in the Ads platform. The tools allow you to extract images from your website, edit the images, crop, and add colors and filters<\/li>\n<li>Use the <a href=\"https:\/\/docs.microsoft.com\/en-us\/advertising\/bulk-service\/bulk-service-reference?view=bingads-13\" target=\"_blank\" rel=\"noreferrer noopener\">Bulk API<\/a> and <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/solutions\/tools\/editor?s_int=en-us-gct-web-src_msaweb-sub_blog-flx_getnotemultads\" target=\"_blank\" rel=\"noreferrer noopener\">Editor tool<\/a> to create or modify Multimedia Ads in bulk<\/li>\n<li>The new ad formats are available immediately where Bing Search is available. Soon, Microsoft will expand to new surfaces and experiences such as DSA and retail<\/li>\n<\/ul>\n<p><strong>Read the announcement. <\/strong>You can read the full announcement from Microsoft as well as review their case studies <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/september-2022\/get-noticed-across-markets-with-multimedia-ads?feed=blogposts\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p><strong>Why we care.<\/strong> Whether you&#8217;re currently advertising on Microsoft or not, Multimedia Ads are worth a try. Brands can stand out by creating more engaging and appealing experiences on a platform that&#8217;s rather underutilized. Those looking for new ways to expand their reach or opt for a cheaper strategy may find success with Microsoft. <\/p>\n<p>The new ad formats do look a lot like Pinterest, but brands could see increased click and engagement rates from the new formats. However, competition for the new formats will be expensive. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/microsoft-has-just-introduced-multimedia-ads-387879\" target=\"_blank\">Microsoft has just introduced Multimedia Ads<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are \u201cinfographic-inspired,\u201d meant to \u201cinnovate and disrupt web search.\u201d What they look like. The new ad formats are collages of videos and images shown at the top of search results. On the right side, the search result is expanded and opens to a bigger window so the user never needs to click off the page. Interactive search [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5912","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5912"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5912\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}