{"id":5913,"date":"2022-09-13T17:45:57","date_gmt":"2022-09-13T17:45:57","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/13\/google-gives-publishers-new-ways-to-control-their-first-party-data\/"},"modified":"2022-09-13T17:45:57","modified_gmt":"2022-09-13T17:45:57","slug":"google-gives-publishers-new-ways-to-control-their-first-party-data","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/13\/google-gives-publishers-new-ways-to-control-their-first-party-data\/","title":{"rendered":"Google gives publishers new ways to control their first-party data"},"content":{"rendered":"<p>Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. <\/p>\n<p><strong>How does it work. <\/strong>Publisher provided signals make it easier for programmatic buyers to \u201cfind and purchase audiences based on things like demographics, content interests or purchase intent across multiple sites and apps without tracking people\u2019s activity in apps or across the web.\u201d<\/p>\n<p><strong>Sharing signals with trusted partners.<\/strong> Google also improved a feature that allows publishers to securely share signals with trusted third-party buying partners (Authorized Buyers and Open Bidders).<\/p>\n<ul>\n<li><strong>New expanded code.<\/strong> Currently, publishers are required to work with third parties to set up code. Now, a new feature allows publishers to use their own website code, making it easier to create and send data to trusted partners<\/li>\n<li><strong>Secure signals.<\/strong> Google will not be able to read or use secured signals. This means that Google Ads Manager will only act as an intermediary on behalf of the publisher to pass the signals to their chosen third-party bidders<\/li>\n<\/ul>\n<p><strong>Same app keys.<\/strong> Google has also announced that \u201cin the coming months\u201d a feature called same app key will help publishers using the Ad Manager serve relevant ads on iOS without tracking users across third-party apps. There is currently no ETA on the release date for this update.<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><strong>Ad privacy and compliance.<\/strong> Google is collaborating with IAB to help publishers and buyers incorporate and follow industry standards. They&#8217;re incorporating the IAB Tech Lab\u2019s Seller Defined Audiences into this solution. Publishers can use the IAB\u2019s\u00a0<a href=\"https:\/\/iabtechlab.com\/standards\/audience-taxonomy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audience Taxonomy<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.iab.com\/guidelines\/content-taxonomy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Taxonomy<\/a>\u00a0to share signals with Google Ads and Display &amp; Video 360 as part of the beta test.<\/p>\n<p><strong>Additional resources.<\/strong> Google has provided additional resources for buyers and publishers to learn more about privacy solutions. You can also read the full announcement from Google <a href=\"https:\/\/blog.google\/products\/admanager\/new-ways-for-publishers-to-manage-first-party-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<ul>\n<li><a href=\"https:\/\/goo.gle\/publisher_privacy_playbook_2022\" target=\"_blank\" rel=\"noreferrer noopener\">Publisher Privacy Playbook<\/a><\/li>\n<li>Learn how European publishers are\u00a0<a href=\"https:\/\/blog.google\/products\/admanager\/new-european-research-privacy-focused-future\/\" target=\"_blank\" rel=\"noopener\">adapting to the ads privacy landscape<\/a>\u00a0and how North American publishers are\u00a0<a href=\"https:\/\/blog.google\/products\/admanager\/why-americas-publishers-are-prioritizing-first-party-data\/\" target=\"_blank\" rel=\"noopener\">turning to first-party data<\/a>\u00a0to prepare for the future<\/li>\n<li>Learn how to use <a href=\"https:\/\/www.youtube.com\/playlist?list=PLxz94lFrjFgD-QtBIDlmpXwvLApFX1x5T\" target=\"_blank\" rel=\"noreferrer noopener\">key values<\/a> to earn more from your first-party data<\/li>\n<li>Learn more about Ad Manager\u2019s first-party data solutions in the\u00a0<a href=\"https:\/\/skillshop.exceedlms.com\/student\/collection\/467513\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy-forward Solutions for Publishers learning path<\/a><\/li>\n<li>Learn more about privacy solutions available in Google Ad Manager, like Publisher Provided Identifiers in webinars at\u00a0<a href=\"https:\/\/publishersonair.withgoogle.com\/privacy-audience-ecosystem\" target=\"_blank\" rel=\"noreferrer noopener\">PublishersOnAir.withGoogle.com<\/a><\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Digital advertising is growing and publishers are at the forefront of online privacy. Giving publishers more control of their own data helps to ensure that advertisers, tech providers, and other third parties grow their platforms without compromising their customers&#8217; personal information. Additionally, the management of first-party data gives publishers the opportunity to provide more relevant content to the people that utilize their products and visit their websites. <\/p>\n<p>\u00a0<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-gives-publishers-new-ways-to-control-their-first-party-data-387900\" target=\"_blank\">Google gives publishers new ways to control their first-party data<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How does it work. Publisher provided signals make it easier for programmatic buyers to \u201cfind and purchase audiences based on things like demographics, content interests or purchase intent across multiple sites and apps without tracking people\u2019s activity in apps or across the web.\u201d Sharing signals with trusted partners. Google also improved a feature that allows publishers to securely share signals with trusted third-party buying [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5913","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5913"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5913\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}