{"id":5914,"date":"2022-09-13T17:45:57","date_gmt":"2022-09-13T17:45:57","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/13\/google-has-introduced-bundled-ad-recommendations\/"},"modified":"2022-09-13T17:45:57","modified_gmt":"2022-09-13T17:45:57","slug":"google-has-introduced-bundled-ad-recommendations","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/13\/google-has-introduced-bundled-ad-recommendations\/","title":{"rendered":"Google has introduced bundled ad recommendations"},"content":{"rendered":"<p>Google has added a \u201cManage\u201d tab to give advertisers more control and flexibility over how recommendations are applied.<\/p>\n<p><strong>Two flexible options.<\/strong> In the new \u201cManage\u201d tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. <\/p>\n<ul>\n<li><strong>Maintain your ads.<\/strong> This option includes recommendations to improve your responsive search ads, remove redundant keywords, and update your conversion tracking<\/li>\n<li><strong>Grow your business. <\/strong>This option helps with advanced recommendation optimizations such as upgrading keywords to broad match, maximizing conversions with auto bids, and adding store visits as conversions. <\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"544\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/azS53s9aypP98P9TXFVQS4OOs9uiemFBwnDy-800x544.png\" alt=\"| Craig Hordlow\" class=\"wp-image-387898\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>Learn more about the recommendations.<\/strong> If you need to learn more about the specific recommendations being suggested, you can do so directly from the \u201cManage\u201d tab. It\u2019ll include descriptions of the recommendations and \u201cbenefits\u201d to your account. The Quick Help guide also provides explanations, links, and additional resources. <\/p>\n<p>You can read the update from Google <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12650226\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><strong>Why we care. <\/strong>Google says these new bundled recommendations give advertisers more flexibility, but this seems to do the opposite. You can select and deselect the options you want, but the options are broad and don&#8217;t provide any details on what&#8217;s being changed. If you don&#8217;t know specifically what updates are being made, then the element of control is lost and Google gets the upper hand in terms of how &#8220;flexible&#8221; they can really be. <\/p>\n<p>Like any new Google feature, always make sure auto-apply is turned off until you&#8217;ve had the chance to test it for yourself.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-has-introduced-bundled-ad-recommendations-387897\" target=\"_blank\">Google has introduced bundled ad recommendations<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has added a \u201cManage\u201d tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new \u201cManage\u201d tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your ads. This option includes recommendations to improve your responsive search ads, remove redundant keywords, and update your conversion tracking Grow your business. This option helps with advanced recommendation optimizations such as upgrading keywords to broad match, maximizing conversions with auto bids, and adding store visits as [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5914","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5914"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5914\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}