The Google Merchant Center has introduced a new feed label for advanced users that removes the concept of one target country being the primary country for a feed.\u00a0<\/p>\n
The old way.<\/strong> Until recently, Merchant Center feeds required users to select a \u201cprimary country of sale,\u201d and \u201cadditional countries\u201d could then be added later. The \u201cprimary country of sale\u201d was the first country selected when you created the feed and would serve as the country the feed was formatted for and directed to. The \u201cadditional countries\u201d were places where the feed could also target.<\/p>\n Removing the primary country. <\/strong>Google has now removed the one-country targeting requirement. The \u201cprimary country of sale\u201d and \u201cadditional countries\u201d field names would go away. Countries that were named in those fields will be moved to a new general label called \u201ctarget countries.\u201d<\/p>\n Additional feed label changes.<\/strong> Google has also announced a new feed setting named \u201cfeed label.\u201d The feed label allows you to create a feed with a label of your choice, up to 20 characters, used to group offers that are intended to be targeted in Google Ads. <\/p>\n Country code targeting. <\/strong>Feed labels for campaigns previously using the \u201cprimary country of sale\u201d labels will now allow a 2 letter country code, which gives advertisers the ability to target countries similar to what already exists. Google says \u201cfor existing feeds, the feed label will automatically be set to the 2 letter country code of the original \u2018primary country of sale\u2019 field, ensuring that any existing targeting continues uninterrupted.\u201d\u00a0<\/p>\n <\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n Processing\u2026Please wait.<\/p>\n<\/div>\n \t\t\t\t\t\t\t
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