{"id":5936,"date":"2022-09-14T17:03:54","date_gmt":"2022-09-14T17:03:54","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/14\/instagram-is-testing-a-gifts-monetization-feature-for-creators\/"},"modified":"2022-09-14T17:03:54","modified_gmt":"2022-09-14T17:03:54","slug":"instagram-is-testing-a-gifts-monetization-feature-for-creators","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/14\/instagram-is-testing-a-gifts-monetization-feature-for-creators\/","title":{"rendered":"Instagram is testing a \u201cGifts\u201d monetization feature for creators"},"content":{"rendered":"<p>Instagram is internally testing a new tool for creators to make money called \u201cGifts.\u201d<\/p>\n<p><strong>What it looks like. <\/strong>The new feature was first shared on Twitter by developer Alessandro Paluzzi. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Instagram?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#Instagram<\/a> continues to work on the Content Appreciation feature <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f440.png\" alt=\"\ud83d\udc40\" class=\"wp-smiley\" title=\"| Craig Hordlow\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2139.png\" alt=\"\u2139\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> The feature has been renamed to &#8220;Gifts&#8221; <a href=\"https:\/\/t.co\/AJmTPZMLsl\">pic.twitter.com\/AJmTPZMLsl<\/a><\/p>\n<p>\u2014 Alessandro Paluzzi (@alex193a) <a href=\"https:\/\/twitter.com\/alex193a\/status\/1562712508003037184?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 25, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><strong>Tipping. Not new on social platforms.<\/strong> Instagram is not the first platform to try tipping. In fact, Facebook, Instagram, and TikTok already have tipping tools in place for creators to further monetize their platforms. <\/p>\n<ul>\n<li><strong>Facebook Stars.<\/strong> Live stream viewers can buy stars and send them to creators as they\u2019re streaming. For every star received, Facebook pays only $0.01 USD.<\/li>\n<li><strong>Instagram Badges<\/strong> are a feature that allows users to show support to creators during a live video. Viewers can purchase in $0.99, $1.99 and $4.99 increments. Badges come in different price tiers between $1 and $5 and Meta will not take a cut of the revenue creators earn from Badges until 2024<\/li>\n<li><strong>TikTok tips. <\/strong>Users can send TikTok creators a monetary tip on their profile. The creator will receive 100% of the tip amount (Stripe, our payment provider, fees may apply). TikTok doesn\u2019t take any fees from tips<\/li>\n<\/ul>\n<p><strong>Creator tool graveyard. <\/strong>Last month Instagram shut down its affiliate program after a year of testing. The program allowed influencers to earn a commission for products they helped sell through tagged posts or live videos. <\/p>\n<p>Facebook is also ending its $1 billion pledge to creators they committed to through 2022. In a statement, Facebook CEO Mark Zuckerberg said, \u201cInvesting in creators isn\u2019t new for us, but I\u2019m excited to expand this work over time.\u201d <\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><strong>Read more. <\/strong>You can read the full article from Business Insider <a href=\"https:\/\/www.businessinsider.com\/instagram-testing-prototype-tipping-creators-reels-earn-gifts-money-2022-9?r=US&amp;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p><strong>Why we care.<\/strong> Additional ways for creators to earn revenue is good news for both the creator, as well as the brands they&#8217;re advertising. Creators may feel more incentivized to promote brands on their live feeds if they know they&#8217;ll be earning additional revenue outside their initial agreement. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/instagram-is-testing-a-gifts-monetization-feature-for-creators-387946\" target=\"_blank\">Instagram is testing a \u201cGifts\u201d monetization feature for creators<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is internally testing a new tool for creators to make money called \u201cGifts.\u201d What it looks like. The new feature was first shared on Twitter by developer Alessandro Paluzzi. #Instagram continues to work on the Content Appreciation feature The feature has been renamed to &#8220;Gifts&#8221; pic.twitter.com\/AJmTPZMLsl \u2014 Alessandro Paluzzi (@alex193a) August 25, 2022 Tipping. Not new on social platforms. Instagram is not the first platform to try tipping. In fact, Facebook, Instagram, and TikTok already have tipping tools in place for creators to further monetize [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5936","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5936"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5936\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}