{"id":5980,"date":"2022-09-19T11:02:31","date_gmt":"2022-09-19T11:02:31","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/19\/heres-how-googles-helpful-content-update-is-going-to-make-ai-better\/"},"modified":"2022-09-19T11:02:31","modified_gmt":"2022-09-19T11:02:31","slug":"heres-how-googles-helpful-content-update-is-going-to-make-ai-better","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/19\/heres-how-googles-helpful-content-update-is-going-to-make-ai-better\/","title":{"rendered":"Here\u2019s how Google\u2019s helpful content update is going to make AI better"},"content":{"rendered":"
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Almost as soon as word broke out about Google\u2019s latest algorithm, an update that advocates for \u201coriginal, helpful content,\u201d the questions started flying: Is this targeting AI content tools? Does this mark the end of artificial intelligence in content creation?<\/p>\n

At Jasper<\/a>, an AI Content Platform, we heard quite a few of these. Some of the questions came from our users who rely on Jasper daily to help flesh out ideas, repackage their content into different formats, and generally break through writer\u2019s block. Others came from the broad public or pundits who are trying to figure out AI\u2019s place in the creative world. We say to each of them and you that Google\u2019s Helpful Content Update is a good thing. It\u2019s a good thing for the internet broadly, and it\u2019s a good thing for the long-term evolution of AI in content creation.<\/p>\n

Here\u2019s why: no one wins when the internet is littered with junk content. Like the internet itself, AI is technology that can be used to make things better or to make things worse. Humans decide which path we take. We can use both the internet and AI to create some pretty mindless things. We can also use them to remove barriers in the way of our vast creative potential. Technology is an enabler. We need to choose how to use it. In every article we write and every link we share, we need to ask ourselves: Is this piece of content adding value, or is it just filling space?<\/p>\n

Having incentives like better distribution for higher quality content will help raise the bar for better use of generative AI. The use of AI as a tool in creative fields is still in its early days. These are the moments in which we can come together to form the standards we want to see. Standards will evolve and improve over time, and with them, we\u2019ll see new examples of how AI can unlock creative potential.\u00a0<\/p>\n

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