{"id":6012,"date":"2022-09-20T19:22:53","date_gmt":"2022-09-20T19:22:53","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/20\/future-of-in-person-events-marketers-likely-to-return-in-2023\/"},"modified":"2022-09-20T19:22:53","modified_gmt":"2022-09-20T19:22:53","slug":"future-of-in-person-events-marketers-likely-to-return-in-2023","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/20\/future-of-in-person-events-marketers-likely-to-return-in-2023\/","title":{"rendered":"Future of in-person events: Marketers likely to return in 2023"},"content":{"rendered":"

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. <\/p>\n

As far as the rest of 2022? Marketers are split down the middle.<\/p>\n

That\u2019s according to MarTech\u2019s 2022 Event Participation Index. <\/p>\n

A year ago, marketers told us they were less likely to attend upcoming in-person conferences<\/a> due to fears of an Omicron wave. <\/p>\n

Indeed, we saw an enormous surge in COVID cases at the beginning of this year, when many first-half conferences had already been planned. Although the new variants were highly infectious, they seemed less damaging.<\/p>\n

The number of cases quickly declined and have\u00a0remained fairly flat. Nevertheless, the uncertainty seemed to shut down the in-person option for about half of the roughly 200 respondents who were part of the Event Participation Index. <\/p>\n

Fifty-three said they were \u201cextremely unlikely\u201d to attend a live event in what remains of 2022; 62 said they were \u201cextremely likely\u201d to go to an in-person event. The rest of the sample was spread unevenly between those extremes.<\/p>\n

This year, once again, we asked marketers to rate their likelihood of returning to in-person events. We also asked how many events they have actually attended, as well as the extent to which they have a budget for attending, or exhibiting at, events. <\/p>\n

Here are the results.<\/p>\n

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