{"id":6020,"date":"2022-09-21T10:45:29","date_gmt":"2022-09-21T10:45:29","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/21\/sem-career-playbook-overview-of-a-growing-industry\/"},"modified":"2022-09-21T10:45:29","modified_gmt":"2022-09-21T10:45:29","slug":"sem-career-playbook-overview-of-a-growing-industry","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/21\/sem-career-playbook-overview-of-a-growing-industry\/","title":{"rendered":"SEM career playbook: Overview of a growing industry"},"content":{"rendered":"

Digital marketing is a great career field. For more than two decades, digital marketing has been a growing field where individuals can thrive and build impressive careers. <\/p>\n

The industry is always changing. But one thing that won\u2019t change is that companies will continue to need smart people to manage their digital marketing initiatives.\u00a0<\/p>\n

U.S. digital ad spending will continue to grow over the next five years, according to eMarketer<\/a> research. By 2025, U.S. digital ad spending should reach approximately $315 billion. The rate of change is predicted to slow over the coming years, but the digital marketing industry should continue to provide a wide array of career opportunities.\u00a0<\/p>\n

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A recent study by the Bureau of Labor Statistics<\/a> shows similar trends. Their report does not mention digital marketing specifically, but that data is included in this general report. <\/p>\n

According to their 2021 data:<\/p>\n

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\u201cOverall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations. About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.\u201d<\/p>\n<\/blockquote>\n

The economy is on shaky ground right now. A recession seems to be looming<\/a>, but no one knows exactly what will happen. <\/p>\n

Even if the next 12-18 months are challenging from a macroeconomic viewpoint, the opportunities within the digital marketing industry<\/a> should continue to thrive.\u00a0<\/p>\n

Such opportunities can lead you to a small or large agency, an in-house team, your own shop as an individual contractor, and the list goes on. Throughout a career in this field, you will likely find yourself in various roles for a number of organizations.\u00a0<\/p>\n

The career path<\/a> of someone in search engine marketing (SEM) will likely move from junior to senior roles. <\/p>\n

Let\u2019s explore how many of these roles are structured and how your SEM career might take shape. Your path is unique, but these are guidelines for the industry right now.\u00a0<\/p>\n

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