{"id":6102,"date":"2022-09-27T10:46:28","date_gmt":"2022-09-27T10:46:28","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/27\/google-analytics-4-a-breakdown-of-demographic-and-tech-details-reports\/"},"modified":"2022-09-27T10:46:28","modified_gmt":"2022-09-27T10:46:28","slug":"google-analytics-4-a-breakdown-of-demographic-and-tech-details-reports","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/27\/google-analytics-4-a-breakdown-of-demographic-and-tech-details-reports\/","title":{"rendered":"Google Analytics 4: A breakdown of Demographic and Tech details reports"},"content":{"rendered":"<p><a href=\"https:\/\/searchengineland.com\/google-analytics-4-migration-guide-386201\" target=\"_blank\" rel=\"noopener\">Google Analytics 4<\/a> may look simple on the surface, but there\u2019s more to it than meets the eye. Did you know that there are multiple reports hidden in GA4?<\/p>\n<p>Out of the box, the left-side navigation in GA4 looks pretty bare.<\/p>\n<p>There are only 18 reports vs. the 90+ (not including integration reports) in Universal Analytics.\u00a0<\/p>\n<p>But contrary to popular belief, GA4 actually has a lot of the same reports built in. <\/p>\n<p>The best examples of this are the GA4 Demographic details and Tech details reports.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Analytics_Demographics_and_Tech_Details_Reports_snapshot.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388165\" width=\"381\" height=\"395\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/27\/google-analytics-4-a-breakdown-of-demographic-and-tech-details-reports\/#Where_the_reports_are_in_Universal_Analytics\" >Where the reports are in Universal Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/27\/google-analytics-4-a-breakdown-of-demographic-and-tech-details-reports\/#The_Demographics_details_report_in_GA4\" >The Demographics details report in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/27\/google-analytics-4-a-breakdown-of-demographic-and-tech-details-reports\/#The_Tech_details_report_in_GA4\" >The Tech details report in GA4<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Where_the_reports_are_in_Universal_Analytics\"><\/span>Where the reports are in Universal Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In Universal Analytics, these are all separate reports and each report is separated into subcategories as seen below.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Universal-Analytics-Reports.png\" alt=\"Universal Analytics - Various reports separated in subcategories.\" class=\"wp-image-388166\" width=\"302\" height=\"405\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>On top of this, UA sometimes has additional dimensions you can choose from. <\/p>\n<p>For instance, you can switch to \u201cCity\u201d instead of \u201cCountry.\u201d <\/p>\n<p>But this made it confusing to know whether a report was standalone or another dimension in a single report.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/UA-addititional-dimensions-800x418.jpeg\" alt=\"Universal Analytics - Individual report or primary dimension change?\" class=\"wp-image-388167\" title=\"| Craig Hordlow\"><\/figure>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<h2><span class=\"ez-toc-section\" id=\"The_Demographics_details_report_in_GA4\"><\/span>The Demographics details report in GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instead of multiple reports and a primary dimension change, GA4 combines all logical demographic dimensions into a single report, the Demographic details report. <\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Demographic-details-overview-800x457.jpg\" alt=\"The Demographics details report in GA4\" class=\"wp-image-388170\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"The_Tech_details_report_in_GA4\"><\/span>The Tech details report in GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The same goes for the Tech details report. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Tech-details-overview-800x457.jpg\" alt=\"The Tech details report in GA4\" class=\"wp-image-388172\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>Here, you get 10 reports in one, including:<\/p>\n<ul>\n<li>Browser<\/li>\n<li>Device category<\/li>\n<li>Device model<\/li>\n<li>Screen resolution<\/li>\n<li>App version<\/li>\n<li>Platform<\/li>\n<li>OS version<\/li>\n<li>Platform \/ device category<\/li>\n<li>Operating system<\/li>\n<li>OS with version<\/li>\n<\/ul>\n<p>Now that you know where some of your favorite and most used reports have moved to, hopefully, GA4 feels a little more comfortable.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-analytics-4-demographic-tech-details-reports-388164\" target=\"_blank\">Google Analytics 4: A breakdown of Demographic and Tech details reports<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 may look simple on the surface, but there\u2019s more to it than meets the eye. Did you know that there are multiple reports hidden in GA4? Out of the box, the left-side navigation in GA4 looks pretty bare. There are only 18 reports vs. the 90+ (not including integration reports) in Universal Analytics.\u00a0 But contrary to popular belief, GA4 actually has a lot of the same reports built in. The best examples of this are the GA4 Demographic details and Tech details reports. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6102","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6102"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6102\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}