{"id":6106,"date":"2022-09-27T13:08:49","date_gmt":"2022-09-27T13:08:49","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/27\/5-google-ads-examples-with-relevant-and-quality-ad-copy\/"},"modified":"2022-09-27T13:08:49","modified_gmt":"2022-09-27T13:08:49","slug":"5-google-ads-examples-with-relevant-and-quality-ad-copy","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/27\/5-google-ads-examples-with-relevant-and-quality-ad-copy\/","title":{"rendered":"5 Google Ads examples with relevant and quality ad copy"},"content":{"rendered":"

Relevance is often discussed in digital marketing. It\u2019s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score<\/a>.\u00a0<\/p>\n

Advertisers with higher quality scores and relevance are typically rewarded with more traffic and lower CPCs.\u00a0<\/p>\n

The following data (indexed to allow multiple verticals and clients to be merged) proves this point. As ad relevance scores go up, CPCs go down and CTR goes up.\u00a0<\/p>\n

Based on our data, an above-average ad relevance score vs. a below-average ad relevance score can decrease CPCs by 40%.\u00a0<\/strong><\/p>\n

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\"Indexed<\/figure>\n<\/div>\n

One of the most critical elements in relevance is the ad copy. In this article, I will break down several ad copy examples and identify what helps make them quality.\u00a0<\/p>\n

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