{"id":6132,"date":"2022-09-28T18:45:30","date_gmt":"2022-09-28T18:45:30","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/"},"modified":"2022-09-28T18:45:30","modified_gmt":"2022-09-28T18:45:30","slug":"9-new-google-search-features-and-tools-for-shopping","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/","title":{"rendered":"9 new Google search features and tools for shopping"},"content":{"rendered":"<p>With the holidays fast approaching, Google decided it was a good time to announce nine new shopping tools and features. During the announcement, Google said the intent was to drive a more immersive, personalized experience. Let\u2019s dive in. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/#1_Search_with_the_word_%E2%80%9Cshop%E2%80%9D\" >1. Search with the word \u201cshop\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/#2_Shop_the_look\" >2. Shop the look<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/#3_See_whats_trending\" >3. See what\u2019s trending<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/#4_Shop_in_3D\" >4. Shop in 3D<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/#5_Get_help_with_complex_purchases\" >5. Get help with complex purchases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/#6_See_what_other_shoppers_think\" >6. See what other shoppers think<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/#7_Get_personalized_results\" >7. Get personalized results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/#8_Shop_your_way_with_new_filters\" >8. Shop your way with new filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/9-new-google-search-features-and-tools-for-shopping\/#9_Inspiration_beyond_the_Search_box\" >9. Inspiration beyond the Search box<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Search_with_the_word_%E2%80%9Cshop%E2%80%9D\"><\/span>1. Search with the word \u201cshop\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the US, when you search for the word \u201cshop\u201d followed by the item you\u2019re looking for, you\u2019ll access the visual feed of products, tools, and inventory for that product. The <a href=\"https:\/\/blog.google\/products\/shopping\/search-on-2021-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">shoppable search experience<\/a> is also being expanded beyond apparel to electronics, beauty, and more, to additional regions for both mobile and desktop. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Shop_the_look\"><\/span>2. Shop the look<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This new tool will allow you to see options of where to buy the products you see in search. The \u201cshop the look\u201d feature show links to the exact product you\u2019re searching for, plus complementary pieces and where to buy them.<\/p>\n<p>This feature was first <a href=\"https:\/\/searchengineland.com\/google-shop-the-look-mobile-ads-apparel-home-products-258213\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> in 2016. <\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"302\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Screen-Shot-2022-09-28-at-11.43.19-AM-302x600.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388313\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3_See_whats_trending\"><\/span>3. See what\u2019s trending<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A new feature in Search, trending products shows you products that are popular right now in a specific category. U.S. shoppers will be able to use the new feature later this fall, but no specific date has been provided. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"306\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Screen-Shot-2022-09-28-at-11.43.57-AM-306x600.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388314\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4_Shop_in_3D\"><\/span>4. Shop in 3D<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google says people engage with 3D images almost 50% more than static ones. 3D visuals of home goods were launched earlier this year, and soon you\u2019ll be able to see 3D visuals of shoes, starting with sneakers. <\/p>\n<p>To give merchants and advertisers better access to 3D visuals, Google also launched a new automated 360-degree spin feature that can be accessed by using a \u201chandful\u201d of static photos. The new technology will become available in the coming months. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"433\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Screen-Shot-2022-09-28-at-11.45.19-AM-800x433.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388315\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_Get_help_with_complex_purchases\"><\/span>5. Get help with complex purchases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A new buying guide will share helpful insights about a category from a wide range of trusted resources. If you\u2019re purchasing a large or expensive item, the buying guide may show you specs about weight, materials, features, sizes, and more. <\/p>\n<p>The new buying guide recently launched in the U.S. and new insight categories are \u201ccoming soon.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"279\" height=\"526\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Screen-Shot-2022-09-28-at-11.46.18-AM.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388316\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"6_See_what_other_shoppers_think\"><\/span>6. See what other shoppers think<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A new feature in the Google app gives you helpful context about a webpage you\u2019re on or a product you\u2019re searching like pros and cons, and star ratings, all in one view. <\/p>\n<p>Page insights will launch in the U.S. in the coming months. <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"555\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Screen-Shot-2022-09-28-at-11.46.58-AM.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388317\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"7_Get_personalized_results\"><\/span>7. Get personalized results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ll soon see more personalized results based on your previous shopping habits. You\u2019ll also have the option to set your preferences and turn off personalized controls.<\/p>\n<p>When you\u2019re shopping on Google you can make your selections on preferred stores and brands to see more of those in the future. If you no longer want to see those personalized results, or your preferences change, you can adjust that feature or even turn it off completely. <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"553\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Screen-Shot-2022-09-28-at-11.47.29-AM.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388318\" title=\"| Craig Hordlow\"><\/figure>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<h2><span class=\"ez-toc-section\" id=\"8_Shop_your_way_with_new_filters\"><\/span>8. Shop your way with new filters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whole page shopping filters on Search are now dynamic and adapt based o real-time Search trends. For example, if you&#8217;re searching for jeans, you could see filters for &#8220;wide-leg&#8221; and &#8220;bootcut&#8221; because they&#8217;re popular, but even those could change over time. <\/p>\n<p>Dynamic filters are available in the US, Japan, and India, and will be launched to more regions in the future.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"279\" height=\"570\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Screen-Shot-2022-09-28-at-11.47.48-AM.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388319\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"9_Inspiration_beyond_the_Search_box\"><\/span>9. Inspiration beyond the Search box<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using Discover in the Google app, you&#8217;ll see suggested styles based on what you&#8217;ve been shopping for, and what others have searched for too.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"297\" height=\"587\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Screen-Shot-2022-09-28-at-11.48.06-AM.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388320\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>Dig deeper. <\/strong>You can read the full announcement from Google <a href=\"http:\/\/hps\/\/blog.google\/products\/shopping\/search-on-2022-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n<p><strong>Why we care. <\/strong>Advertisers gearing up for the holiday season should ensure that their ads, images, merchant accounts, and stores are ready for these new features. Shoppers will have more choices, styles, and stores to choose from, so retailers will need to step up their game if they want to stand out.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-just-announced-9-new-features-and-tools-for-shopping-388295\" target=\"_blank\">9 new Google search features and tools for shopping<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the holidays fast approaching, Google decided it was a good time to announce nine new shopping tools and features. During the announcement, Google said the intent was to drive a more immersive, personalized experience. Let\u2019s dive in. 1. Search with the word \u201cshop\u201d In the US, when you search for the word \u201cshop\u201d followed by the item you\u2019re looking for, you\u2019ll access the visual feed of products, tools, and inventory for that product. The shoppable search experience is also being expanded beyond apparel to electronics, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6132","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6132"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6132\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}