{"id":6134,"date":"2022-09-28T19:58:05","date_gmt":"2022-09-28T19:58:05","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/meta-has-just-announced-5-new-call-ad-updates\/"},"modified":"2022-09-28T19:58:05","modified_gmt":"2022-09-28T19:58:05","slug":"meta-has-just-announced-5-new-call-ad-updates","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/meta-has-just-announced-5-new-call-ad-updates\/","title":{"rendered":"Meta has just announced 5 new call ad updates"},"content":{"rendered":"<p>Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/meta-has-just-announced-5-new-call-ad-updates\/#1_Get_a_callback\" >1. Get a callback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/meta-has-just-announced-5-new-call-ad-updates\/#2_Call_Ads_in_Sales_Objective\" >2. Call Ads in Sales Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/meta-has-just-announced-5-new-call-ad-updates\/#3_60s_call_in_Lead_Gen_Traffic_and_Sales_objectives\" >3. 60s call in Lead Gen, Traffic, and Sales objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/meta-has-just-announced-5-new-call-ad-updates\/#4_Pre-call_business_feature_in_Ads_Manager\" >4. Pre-call business feature in Ads Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/28\/meta-has-just-announced-5-new-call-ad-updates\/#5_In-app_calling\" >5. In-app calling<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Get_a_callback\"><\/span>1. Get a callback<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This feature is currently being tested and gives customers the option to request a callback from a business. <\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/309552791_651549573070927_4267996928212434990_n-800x450.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-388323\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Call_Ads_in_Sales_Objective\"><\/span>2. Call Ads in Sales Objective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Businesses will now have the option to include call ads as a format under the Sales\/Conversions objective in Ads Manager.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_60s_call_in_Lead_Gen_Traffic_and_Sales_objectives\"><\/span>3. 60s call in Lead Gen, Traffic, and Sales objectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta has a added a 60-second call optimization option in lead generation, traffic and to-be-released sales ad objectives to allow businesses to optimize their ads to reach people who are most likely to engage in a longer conversation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Pre-call_business_feature_in_Ads_Manager\"><\/span>4. Pre-call business feature in Ads Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Businesses can provide additional context in ads to help educate potential customers to help them make informed decisions before they make a call.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_In-app_calling\"><\/span>5. In-app calling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta is testing a platform calling solution to enable businesses to connect with customers wherever they are browsing and allow them to continue that same experience within the app after the call is complete. Meta says that no call information is captured. <\/p>\n<p><strong>Dig deeper.<\/strong> You can read the blog post from Meta <a href=\"https:\/\/www.facebook.com\/business\/news\/using-call-ads-to-grow-your-business\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p><strong>Why we care. <\/strong>Advertisers and brands on Meta such as stores, restaurants, or service-based businesses should make sure their phone numbers, business hours, and answering messages are up to date so they can be reached by potential customers utilizing these new features.<\/p>\n<p>There\u2019s no indication that these new features will increase the number of leads a brand is receiving. As with every new feature, test the optimization and reporting options to ensure they support your goals and conversion objectives.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/meta-has-just-announced-5-new-call-ad-updates-388322\" target=\"_blank\">Meta has just announced 5 new call ad updates<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta just announced 5 new updates to their call ads. The new updates are intended to help businesses build better customer relationships, find more quality leads, and reach more potential customers to grow their business, they stated in a blog post. 1. Get a callback This feature is currently being tested and gives customers the option to request a callback from a business. 2. Call Ads in Sales Objective Businesses will now have the option to include call ads as a format under the Sales\/Conversions objective [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6134","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6134"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6134\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}