Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. <\/p>\n
Affected brands.<\/strong> There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children\u2019s hospital and PBS Kids. Other verified brands include:<\/p>\n What happened.<\/strong> Twitter hasn\u2019t given any answers as to what may have happened to cause the issue. But a Reuters review found that some tweets include keywords related to \u201crape\u201d and \u201cteens,\u201d which appeared alongside promoted tweets from corporate advertisers. In one example, a promoted tweet for shoe and accessories brand Cole Haan appeared next to a tweet in which a user said they were \u201ctrading teen\/child\u201d content.<\/p>\n In another example, a user tweeted searching for content of \u201cYung girls ONLY, NO Boys,\u201d which was immediately followed by a promoted tweet for Texas-based Scottish Rite Children\u2019s Hospital.\u00a0<\/p>\n How brands are reacting.<\/strong> \u201cWe\u2019re horrified. Either Twitter is going to fix this, or we\u2019ll fix it by any means we can, which includes not buying Twitter ads.\u201d David Maddocks, brand president at Cole Haan, told Reuters.<\/p>\n \u201cTwitter needs to fix this problem ASAP, and until they do, we are going to cease any further paid activity on Twitter,\u201d said a spokesperson for Forbes.<\/p>\n \u201cThere is no place for this type of content online,\u201d a spokesperson for carmaker Mazda USA said in a statement to Reuters, adding that in response, the company is now prohibiting its ads from appearing on Twitter profile pages.<\/p>\n A Disney spokesperson called the content \u201creprehensible\u201d and said they are \u201cdoubling-down on our efforts to ensure that the digital platforms on which we advertise, and the media buyers we use, strengthen their efforts to prevent such errors from recurring.\u201d<\/p>\n Twitter\u2019s response.<\/strong> In a statement, Twitter spokesperson Celeste Carswell said the company \u201chas zero tolerance for child sexual exploitation\u201d and is investing more resources dedicated to child safety, including hiring for new positions to write policy and implement solutions. She added that the matter is being investigated. <\/p>\n An ongoing issue.<\/strong> A cybersecurity group called Ghost Data identified more than 500 accounts that have openly shared or requested child sexual abuse material over a 20-day period. Twitter failed to remove 70% of them. After Reuters shared a sample of explicit accounts with Twitter. Twitter then removed 300 additional accounts but left more than 100 active. <\/p>\n Twitter\u2019s transparency reports on its website show it suspended more than 1 million accounts last year for child sexual exploitation.<\/p>\n What Twitter is, and isn\u2019t doing.<\/strong> A team of Twitter employees concluded in a report last year saying that the company needed more time to identify and remove child exploitation material at scale. The report noted that the company had a backlog of cases to review for possible reporting to law enforcement.<\/p>\n Traffickers often use code words such as \u201ccp\u201d for child pornography and are \u201cintentionally as vague as possible,\u201d to avoid detection. The more that Twitter cracks down on certain keywords, the more that users are nudged to use obfuscated text, which \u201ctend to be harder for Twitter to automate against,\u201d the report said.<\/p>\n Ghost Data said that such tricks would complicate efforts to hunt down the materials, but noted that his small team of five researchers and no access to Twitter\u2019s internal resources was able to find hundreds of accounts within 20 days.<\/p>\n Not just a Twitter problem.<\/strong> The problem isn\u2019t isolated to just Twitter. Child safety advocates say predators are using Facebook and Instagram to groom victims and exchange explicit images. Predators instruct victims to reach out to them on Telegram and Discord to complete payment and receive materials. The files are then usually stored on cloud services like Dropbox.<\/p>\n Why we care. <\/strong>Child pornography and explicit accounts on social media are everyone\u2019s problem. Since offenders are continually trying to deceive the algorithms using code words or slang, we can never be 100% sure that our ads aren\u2019t appearing where they shouldn\u2019t be. If you\u2019re advertising on Twitter, be sure to review your placements as thoroughly as possible.<\/p>\n But Twitter\u2019s response seems to be lacking. If a watchdog group like Ghost Data can find these accounts without accessing Twitter\u2019s internal data, then it seems pretty reasonable to assume that a child can, as well. Why isn\u2019t Twitter removing all of these accounts? What additional data are they looking for to justify a suspension? <\/p>\n Like a game of Whac-A-Mole, for every account that is removed, several more pop up, and suspended users will likely go on to create new accounts, masking their IP addresses. So is this an automation issue? Is there a problem with getting local law enforcement agencies to react? Twitter spokesperson Carswell said that the information in recent reports \u201c\u2026 is not an accurate reflection of where we are today.\u201d This is likely an accurate statement as the issue seems to have gotten worse.<\/p>\n The post 30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts<\/a> appeared first on Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. Affected brands. There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children\u2019s hospital and PBS Kids. Other verified brands include: Dyson Mazda Forbes Walt Disney NBC Universal Coca-Cola Cole Haan What happened. Twitter hasn\u2019t given any answers as to what may have happened to cause the issue. But […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6155","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6155"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6155\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n