{"id":6156,"date":"2022-09-29T17:45:25","date_gmt":"2022-09-29T17:45:25","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/29\/4-new-useful-linkedin-ads-features\/"},"modified":"2022-09-29T17:45:25","modified_gmt":"2022-09-29T17:45:25","slug":"4-new-useful-linkedin-ads-features","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/29\/4-new-useful-linkedin-ads-features\/","title":{"rendered":"4 new useful LinkedIn Ads features"},"content":{"rendered":"<p>LinkedIn has rolled out 4 new features for marketers advertising through the B2B platform. It\u2019s is great to see B2B getting some attention, given that Google\u2019s Search On 22 inundated us with <a href=\"https:\/\/searchengineland.com\/google-just-announced-9-new-features-and-tools-for-shopping-388295\" target=\"_blank\" rel=\"noreferrer noopener\">9 new shopping updates<\/a>. <\/p>\n<p>Let\u2019s dive in. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/29\/4-new-useful-linkedin-ads-features\/#1_Offline_Conversions\" >1. Offline Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/29\/4-new-useful-linkedin-ads-features\/#2_Audience_insights\" >2. Audience insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/29\/4-new-useful-linkedin-ads-features\/#3_Document_ads\" >3. Document ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/09\/29\/4-new-useful-linkedin-ads-features\/#4_Media_Library\" >4. Media Library<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Offline_Conversions\"><\/span>1. Offline Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Offline Conversions allow you to connect the conversions you track in other tools directly to LinkedIn. Advertisers will be able to manually upload CSV files to the Campaign Manager. New supported CRM partners include Adverity, Hub Spot, LeadsBridge, LiveRamp, and Make.<\/p>\n<p>Offline data will automatically be incorporated into your aggregate reporting on conversions and will provide a more holistic understanding of your marketing impact on lower-funnel outcomes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Audience_insights\"><\/span>2. Audience insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Free audience insights are now in Campaign Manager. These can help advertisers pinpoint who their audiences are, what they\u2019re interested in, and how they\u2019re engaging with other content and topics. <\/p>\n<p>Audience insights are available for both Matched and saved audiences. It generates aggregated insights based on topics and content they\u2019ve engaged in, but also job titles, years of experience, seniority, location, company name, industry, and more. Insights can also be used to discover new audiences. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Document_ads\"><\/span>3. Document ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Document Ads allow you to promote long-format content directly into members\u2019 feeds where they can read and download whitepapers, case studies, and reports without leaving the platform. You can also use a Lead Gen Form to collect leads if you decide to gate your documents. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Media_Library\"><\/span>4. Media Library<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new LinkedIn Media Library allows you to create ads more easily by storing all of your images and videos in one central location. Advertisers can now create up to five ads at once by selecting the video or image from the media library, each then becoming its own ad. This feature seems to make ad creation easier, faster, and collaborative. <\/p>\n<p><strong>Dig deeper.<\/strong> You can read the announcement from LinkedIn <a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/new-ways-to-get-even-more-out-of-your-linkedin-ads\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p><strong>Why we care. <\/strong>With the holidays coming up, B2B gets forgotten as it seems all we\u2019ve been hearing about lately is platforms launching new shopping features and updates. These new features, though nothing groundbreaking, could be worth testing out if you\u2019re currently or considering advertising on LinkedIn<\/p>\n<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/4-new-useful-linkedin-ads-features-388361\" target=\"_blank\">4 new useful LinkedIn Ads features<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn has rolled out 4 new features for marketers advertising through the B2B platform. It\u2019s is great to see B2B getting some attention, given that Google\u2019s Search On 22 inundated us with 9 new shopping updates. Let\u2019s dive in. 1. Offline Conversions Offline Conversions allow you to connect the conversions you track in other tools directly to LinkedIn. Advertisers will be able to manually upload CSV files to the Campaign Manager. New supported CRM partners include Adverity, Hub Spot, LeadsBridge, LiveRamp, and Make. Offline data will [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6156","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6156"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6156\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}