{"id":6166,"date":"2022-09-30T12:17:49","date_gmt":"2022-09-30T12:17:49","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/09\/30\/5-massive-seo-and-content-shifts-you-need-to-master-right-now\/"},"modified":"2022-09-30T12:17:49","modified_gmt":"2022-09-30T12:17:49","slug":"5-massive-seo-and-content-shifts-you-need-to-master-right-now","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/09\/30\/5-massive-seo-and-content-shifts-you-need-to-master-right-now\/","title":{"rendered":"5 massive SEO and content shifts you need to master right now"},"content":{"rendered":"

Google\u2019s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices.\u00a0<\/p>\n

These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to understand consumer behavior better. With Google\u2019s focus on user experience, it is no surprise that they have been rolling out updates to improve search and site experiences.<\/p>\n

Some of the most recent changes were aimed at improving page speed and Core Web Vitals, as well as product reviews which shows how much importance Google places upon providing quality content. The helpful content update (HCU)<\/a> focuses on content for human users, rather than just for ranking (over-optimizing) and not really giving people anything useful when looking for information!<\/p>\n

Some marketers have struggled to keep up with and adapt to these changes. Meanwhile, other brands are thriving. <\/p>\n

Why? <\/p>\n

Because they have learned to stay ahead of Google\u2019s ever-evolving algorithms by focusing on quality content.<\/p>\n

Savvy marketers know that they must have similar goals to Google. That means providing content that resonates, engages and converts \u2013\u00a0wherever, whenever and however consumers discover it.<\/p>\n

It\u2019s essential to not just look at where Google is today but where Google is heading over the next six months, next year and beyond. If you can keep pace with these momentous shifts, you can stay ahead of Google and your competition to dominate online in your industry.<\/p>\n

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The best way to stay ahead is to focus your efforts on content and optimization for the user, not the algorithm.<\/p>\n

It\u2019s time to start thinking forward \u2013\u00a0and fast!\u00a0Below\u00a0are five SEO shifts you need to master as we head into the latter part of this year.<\/p>\n

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