{"id":6225,"date":"2022-10-05T16:45:29","date_gmt":"2022-10-05T16:45:29","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/"},"modified":"2022-10-05T16:45:29","modified_gmt":"2022-10-05T16:45:29","slug":"tiktok-promotion-for-musicians","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/","title":{"rendered":"TikTok promotion for musicians"},"content":{"rendered":"<\/p>\n<div class=\"iframe-container\"><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#How_to_promote_your_music_on_TikTok\" >How to promote your music on TikTok.<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#What_makes_TikTok_unique_for_music_promotion\" >What makes TikTok unique for music promotion?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#The_For_You_Page_and_%E2%80%9Cviral%E2%80%9D_songs\" >The For You Page and \u201cviral\u201d songs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#TikToks_functions_at_a_glance\" >TikTok\u2019s functions at a glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#Quick_TikTok_promo_tips_for_musicians\" >Quick TikTok promo tips for musicians<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#1_Put_your_music_on_TikTok\" >1. Put your music on TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#2_Follow_other_musicians_on_TikTok\" >2. Follow other musicians on TikTok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#3_Keep_it_light\" >3. Keep it light<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#4_Dont_stress_about_being_perfect\" >4. Don\u2019t stress about being perfect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#5_TikTok_skews_young%E2%80%A6_but_is_trending_otherwise\" >5. TikTok skews young\u2026 but is trending otherwise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#6_Its_not_about_your_song_its_about_a_musical_moment\" >6. It\u2019s not about your song; it\u2019s about a musical moment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#7_Think_visual_become_a_meme\" >7. Think visual: become a meme!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#8_Dance\" >8. Dance!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#9_Dont_ignore_your_back_catalog\" >9. Don\u2019t ignore your back catalog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#10_Its_not_about_you_its_about_them\" >10. It\u2019s not about you, it\u2019s about them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#11_Use_TikTok_as_much_or_as_little_as_you_like\" >11. Use TikTok as much or as little as you like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#12_Explore_TikToks_built-in_collaboration_tools\" >12. Explore TikTok\u2019s built-in collaboration tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#13_Dont_go_crazy_with_hashtags\" >13. Don\u2019t go crazy with hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#14_Treat_TikTok_like_a_community\" >14. Treat TikTok like a community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#15_Share_TikTok_videos_on_other_platforms\" >15. Share TikTok videos on other platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#16_Exaggerate\" >16. Exaggerate!!!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#17_Collaborate_with_other_artists\" >17. Collaborate with other artists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#18_Go_hyper-local\" >18. Go hyper-local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#19_Worried_about_getting_verified\" >19. Worried about getting verified?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#20_Be_prolific_if_you_want\" >20. Be prolific (if you want)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#21_Promote_your_music_from_multiple_angles\" >21. Promote your music from multiple angles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#22_A_videos_success_is_not_dependent_on_your_prior_engagement\" >22. A video\u2019s success is not dependent on your prior engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#25_Get_them_to_watch_it_all%E2%80%A6_and_then_watch_again\" >25. Get them to watch it all\u2026 and then watch again<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/tiktok-promotion-for-musicians\/#Its_easy_to_get_your_music_on_TikTok\" >It\u2019s easy to get your music on TikTok<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_promote_your_music_on_TikTok\"><\/span><span>How to promote your music on TikTok.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span><a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok<\/a>\u00a0is not only a social media phenomenon, it\u2019s also a platform driving massive music success.\u00a0<\/span><\/p>\n<p>In fact, <strong>major labels are now looking at TikTok metrics to gauge the potential of a new artist or upcoming release<\/strong>.<\/p>\n<p><span>In the case of artists like Lil Nas X, Lizzy McAlpine, Joji, Lawrence, and Billianne, music promotion on TikTok has also lead to huge boosts on other platforms like Spotify and YouTube, as well as success in traditional media.<\/span><\/p>\n<p>\u00a0<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p><span>Contrary to what you might\u2019ve thought back in 2020, TikTok isn\u2019t all<\/span><span>\u00a0dance challenges, funny skits, and lip-sync videos. There\u2019s educational content, heartfelt moments, live performances, and much more. <\/span><\/p>\n<p><span>Lots of younger people are even <strong>turning to TikTok for search purposes<\/strong>, surprising many SEO marketers who\u2019ve focused only on Google and YouTube.\u00a0<\/span><\/p>\n<p>It\u2019s really a platform for ANY kind of video content, as long as the videos are helpful, entertaining, or otherwise capture the attention of some slice of users. <strong>And thanks to TikTok\u2019s powerful algorithm, it\u2019s a platform where niche content CAN find loyal audiences<\/strong>.<\/p>\n<p>So TikTok is a great place for independent musicians to put in effort, build community, and share new songs.<\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_TikTok_unique_for_music_promotion\"><\/span><span>What makes TikTok unique for music promotion?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019re probably quite familiar with TikTok, but for those who arent:<\/p>\n<ul>\n<li><b>Videos are short<\/b><span>, usually around 15-60 seconds (but can go up to ten minutes)<\/span><\/li>\n<li><span>There\u2019s an <\/span><b>emphasis on \u201cauthentic\u201d<\/b><span> versus \u201cperfect\u201d<\/span><\/li>\n<li><span>Video is <\/span><b>vertical,<\/b><span> displayed in 1080\u00d71920<\/span><\/li>\n<li><span>It\u2019s more about <\/span><b>participation<\/b><span> than one-to-many broadcasting<\/span><\/li>\n<li>The comment section can be its own form of entertainment<\/li>\n<li><span>Because you can record in increments, even short videos feel <\/span><b>narrative<\/b><\/li>\n<li><span>Bad lighting? One person acting as multiple characters? Talking in a mirror? All good.<\/span><\/li>\n<li>You can easily use your song\u2019s audio to either add new live audio over the top, or straight up lip-sync<\/li>\n<\/ul>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@giorgioaustin\/video\/6768619560204537093\" data-video-id=\"6768619560204537093\">\n<section><a title=\"@giorgioaustin\" href=\"https:\/\/www.tiktok.com\/@giorgioaustin\" target=\"_blank\" rel=\"noopener noreferrer\">@giorgioaustin<\/a>If you\u2019re into music, watch this <a title=\"foryou\" href=\"https:\/\/www.tiktok.com\/tag\/foryou\" target=\"_blank\" rel=\"noopener noreferrer\">#foryou<\/a> <a title=\"trending\" href=\"https:\/\/www.tiktok.com\/tag\/trending\" target=\"_blank\" rel=\"noopener noreferrer\">#trending<\/a><a title=\"\u266c original sound - giorgioaustin\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6768570547476384518\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c original sound \u2013 giorgioaustin<\/a><\/section>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p><a class=\"co-button\" href=\"https:\/\/cdbaby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GET YOUR MUSIC ON TIKTOK<\/a><\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_For_You_Page_and_%E2%80%9Cviral%E2%80%9D_songs\"><\/span><span>The <\/span><i><span>For You Page<\/span><\/i><span> and \u201cviral\u201d songs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span><strong>TikTok algorithmically generates a feed of content<\/strong> for each user, which is displayed on the #FYP (or \u201cFor You Page\u201d). The more a user engages with content, the smarter TikTok gets at guessing what kind of videos the viewer wants to watch.\u00a0<\/span><\/p>\n<p><span>Imagine your song is used in a video that appears on someone\u2019s <\/span><i><span>For You Page<\/span><\/i><span>. That video inspires the viewer and they want to make a similar video. Well, there\u2019s a simple way in TikTok to use that same audio clip when creating a new video. THIS is what drives the viral success of music on TikTok and makes music promotion on the platform so interesting. <strong>I<\/strong><\/span><span><strong>f a dance challenge or crazy lip-sync inspires one person, there\u2019s a good chance it\u2019ll inspire many people to make their own videos. <\/strong><\/span><span>Suddenly the algorithm is reenforcing that musical hook, surfacing your song to more and more viewers in more and more contexts (via user-generated content).\u00a0<\/span><\/p>\n<p><span>Because a song can go viral in this way, there are quite a few instances of artists who have meager followings on other social platforms gaining huge exposure on TikTok. In this guide, you\u2019ll learn how about TikTok music promotion to help you grow your audience and get people sharing your songs.<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikToks_functions_at_a_glance\"><\/span><span>TikTok\u2019s functions at a glance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Shoot video in increments \u2014 <\/b><span>Yes, you could do a single-take video if you want, but TikTok lets you shoot video in bits and pieces, almost like real-time editing. Capture a little bit of video, stop, and then pick up the next shot when you\u2019re ready. This way you can change scenes, characters, costumes, etc.\u00a0<\/span><\/p>\n<p><b>Shoot video to the song \u2014\u00a0<\/b><span>All these lip-syncs and dance videos would be a lot harder to create if you couldn\u2019t record video TO the song. In TikTok, you can start by finding a song, swiping to the snippet you want, and then shooting the video. If you do cuts, the audio will stop at the appropriate part and then play from where you left off when you hit record again.\u00a0<\/span><\/p>\n<p><b>Produce in TikTok, or upload from elsewhere<\/b><span> \u2014\u00a0You can use the above process to capture and post videos within the TikTok app, or create vertical videos using other tools (such as Adobe Premiere Pro) and then upload to TikTok.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_TikTok_promo_tips_for_musicians\"><\/span><span>Quick TikTok promo tips for musicians<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Put_your_music_on_TikTok\"><\/span>1. Put your music on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span><a href=\"https:\/\/diymusician.cdbaby.com\/music-distribution\/how-to-get-your-music-on-tiktok\/\" target=\"_blank\" rel=\"noopener noreferrer\">CD Baby can deliver your music to TikTok<\/a> for usage in short-form videos on the platform. Your songs will be available in TikTok\u2019s music library, where any user can pull it into one of their own videos. When one of your tracks gets used, you earn money.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/cdbaby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Getting your music on TikTok is included with all CD Baby distribution.\u00a0<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Follow_other_musicians_on_TikTok\"><\/span>2. Follow other musicians on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>The best way to learn about TikTok is to get on there and start using it. Be sure to follow at least a few active musicians on the platform, too. Even if you don\u2019t love their music or genre, you\u2019ll learn what works for musicians who are willing to be creative on TikTok.\u00a0<\/span><\/p>\n<p><span>To get you started, check out the <\/span><span>Jonas Brothers<\/span><span>\u2026<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@jonasbrothers\/video\/6781607579668843782\" data-video-id=\"6781607579668843782\">\n<section><a title=\"@jonasbrothers\" href=\"https:\/\/www.tiktok.com\/@jonasbrothers\" target=\"_blank\" rel=\"noopener noreferrer\">@jonasbrothers<\/a>Don\u2019t be rude!<a title=\"\u266c ThE JONAs BROTHerS USED MY SOUnd - crustyegirl\" href=\"https:\/\/www.tiktok.com\/music\/ThE-JONAs-BROTHerS-USED-MY-SOUnd-6650684908203150086\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c ThE JONAs BROTHerS USED MY SOUnd \u2013 crustyegirl<\/a><\/section>\n<\/blockquote>\n<p><span>and Lizzo<\/span><span>\u2026<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lizzo\/video\/6787189325021957381\" data-video-id=\"6787189325021957381\">\n<section><a title=\"@lizzo\" href=\"https:\/\/www.tiktok.com\/@lizzo\" target=\"_blank\" rel=\"noopener noreferrer\">@lizzo<\/a>IS THIS WHAT HE MEANT WHEN SAID BOX?! arielleseverywher <a title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp\" target=\"_blank\" rel=\"noopener noreferrer\">#fyp<\/a> <a title=\"thebox\" href=\"https:\/\/www.tiktok.com\/tag\/thebox\" target=\"_blank\" rel=\"noopener noreferrer\">#thebox<\/a><a title=\"\u266c The Box - Roddy Ricch\" href=\"https:\/\/www.tiktok.com\/music\/The-Box-6768646921029470981\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c The Box \u2013 Roddy Ricch<\/a><\/section>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_Keep_it_light\"><\/span>3. Keep it light<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>TikTok is a fun platform. If you\u2019re an artist who takes yourself super seriously, you might have a hard time creating content that connects with TikTok users.\u00a0<\/span><\/p>\n<p><span>If giant popstars can be silly and endearing, so can you. Lighten up!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Dont_stress_about_being_perfect\"><\/span>4. Don\u2019t stress about being perfect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>TikTok isn\u2019t about polish.\u00a0<\/span><\/p>\n<p><span>Flaws, quirkiness, awkwardness, sometimes even things that are offensive get the most traction on the platform. So don\u2019t be afraid to be you, and don\u2019t feel the pressure to look 100% before you hit record. Get silly. Be weird. Stay true.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_TikTok_skews_young%E2%80%A6_but_is_trending_otherwise\"><\/span>5. TikTok skews young\u2026 but is trending otherwise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Once upon a time Facebook was for only college kids. Now it has a reputation as the boomer app. Well, TikTok started with the 16-24 year old demographic, but is attracting people of all age groups. In the first few years, TikTok was the go-to app for younger audiences who are breaking ground and shaping new trends in music, comedy, and culture. If you\u2019re in that age range, you\u2019re probably not wondering if you need to be there. You already are.\u00a0<\/span><\/p>\n<p><span>If you\u2019re older, you probably ARE asking if you need to be on TikTok. The strict answer (for any social media platform) is NO. You need to be wherever you can communicate with your fans most effectively.\u00a0<\/span><\/p>\n<p><span>But if you\u2019re in that \u201colder\u201d demographic, don\u2019t discount the platform; with a billion users around the world, some portion of your audience IS there.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Its_not_about_your_song_its_about_a_musical_moment\"><\/span>6. It\u2019s not about your song; it\u2019s about a musical moment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Familiarity. It\u2019s what makes a radio hit, a playlist hit, and a TikTok hit.\u00a0<\/span><\/p>\n<p><span>TikTok gives you a chance to share a HOOK, over and over again.\u00a0<\/span><\/p>\n<p><span>Find the 15 seconds within your song that will inspire people to come up with their own crazy dances or lip-sync videos.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Think_visual_become_a_meme\"><\/span>7. Think visual: become a meme!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>You may have seen videos where questions are posed in text while the people on screen lip-sync along to a track, saying \u201cNope\u201d and \u201cYup.\u201d<\/span><\/p>\n<p><span>That song is \u201cChoices (Yup)\u201d by E-40, and it\u2019s a great example of how one song can be used in numerous contexts to bring the personality of the creators to the forefront. The song is basically an audio meme.\u00a0<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@daviddobrik\/video\/6729278093233638662\" data-video-id=\"6729278093233638662\">\n<section><a title=\"@daviddobrik\" href=\"https:\/\/www.tiktok.com\/@daviddobrik\" target=\"_blank\" rel=\"noopener noreferrer\">@daviddobrik<\/a>Having a girl best friend<a title=\"\u266c Choices (Yup) - E-40\" href=\"https:\/\/www.tiktok.com\/music\/Choices-Yup-6722628124875426566\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c Choices (Yup) \u2013 E-40<\/a><\/section>\n<\/blockquote>\n<p>\n<span>Lizzo\u2019s song \u201cTruth Hurts\u201d inspired a ton of videos where the person swabs the inside of their mouth during the lyric \u201cI just took a DNA test\u2026\u201d (tagging the video #TruthHurts).<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@rominagafur\/video\/6676864909797494022\" data-video-id=\"6676864909797494022\">\n<section><a title=\"@rominagafur\" href=\"https:\/\/www.tiktok.com\/@rominagafur\" target=\"_blank\" rel=\"noopener noreferrer\">@rominagafur<\/a>Your battery % tells u how much of a tiktoker u have in your DNA <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f602.png\" alt=\"\ud83d\ude02\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> <a title=\"dnatest\" href=\"https:\/\/www.tiktok.com\/tag\/dnatest\" target=\"_blank\" rel=\"noopener noreferrer\">#dnatest<\/a> <a title=\"foryou\" href=\"https:\/\/www.tiktok.com\/tag\/foryou\" target=\"_blank\" rel=\"noopener noreferrer\">#foryou<\/a> <a title=\"tiktoker\" href=\"https:\/\/www.tiktok.com\/tag\/tiktoker\" target=\"_blank\" rel=\"noopener noreferrer\">#tiktoker<\/a><a title=\"\u266c original sound - tiktokzikzok\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6674191442908416773\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c original sound \u2013 tiktokzikzok<\/a><\/section>\n<\/blockquote>\n<p><span>Of course it\u2019s tough to make a musical meme on purpose. But what makes for good viral audio on TikTok? Something with an instantly quotable lyric, something that suggests a visual stunt, or just a hook so undeniable that total strangers will want to drop everything and dance.\u00a0<\/span><\/p>\n<p><span>Speaking of\u2026<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Dance\"><\/span>8. Dance!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Choreograph something. Come up with a fun dance to one of your songs. If it\u2019s a LITTLE bit challenging, but still realistic enough for your fans to imitate the moves with minimal effort, post it!\u00a0<\/span><\/p>\n<p><span>Then post the tutorial. Dare your audience to make their own videos.\u00a0<\/span><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<p><span>Do you dance on stage? Preview the moves ahead of time on TikTok so fans can dance along at the show.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Dont_ignore_your_back_catalog\"><\/span>9. Don\u2019t ignore your back catalog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>The perfect 15-second snippet might not be in your latest single; it could be from a song you put out years ago (this happened with Lizzo, and her career skyrocketed).<\/span><\/p>\n<p><span>So be sure you\u2019re thinking about your whole catalog in terms of what song contains the most catchy, viral audio snippet.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Its_not_about_you_its_about_them\"><\/span>10. It\u2019s not about you, it\u2019s about them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>TikTok is a platform that thrives on community engagement.\u00a0<\/span><\/p>\n<p><span>This isn\u2019t a place where you put yourself on a pedestal and everyone bows to your brilliance. It\u2019s about what your music can inspire in others, getting them to shape moments of their own.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Use_TikTok_as_much_or_as_little_as_you_like\"><\/span>11. Use TikTok as much or as little as you like<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Because you can hit big on TikTok with one video or audio craze, you don\u2019t necessarily have to \u201cfeed the beast\u201d the way you might with other social platforms. No need to keep up a frenzied pace of content creation in order to build a following.\u00a0<\/span><\/p>\n<p><span>Some popular artists on the platform only have a handful of videos they\u2019ve posted themselves, but their music has inspired hundreds or thousands of other people to create their own videos using the artist\u2019s song.\u00a0\u00a0<\/span><\/p>\n<p>TikTok\u2019s algorithm doesn\u2019t seem to (overly) penalize content creators who take breaks from the platform either. Videos seemed to be judged (to some degree) on their own merits.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Explore_TikToks_built-in_collaboration_tools\"><\/span>12. Explore TikTok\u2019s built-in collaboration tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>TikTok gives you a number of ways to either encourage your fans to make videos, or to create your own videos based on existing TikTok content, such as:<\/span><\/p>\n<ol>\n<li><b>Duets \u2013 <\/b><span>A <\/span><span>duet <\/span><span>is a TikTok video that lives alongside another video; they both get played simultaneously. You can either create a video and then encourage fans to #duet with you, or create your own duet with any video that\u2019s already on TikTok (unless the duet function has been disbaled for that video or account). Folks use Duets to add visuals or audio, or react to a video as it plays.<\/span><\/li>\n<li><b>Stitches \u2013 <\/b><span>\u00a0Take a piece of the beginning of someone else\u2019s video and react to it, continue the conversation, or respond to their prompt.<\/span><\/li>\n<li><b>Run your own challenge\/contest \u2013 <\/b>Want people to create their own videos on TikTok using your music? Prompt them with a fun contest:<\/li>\n<\/ol>\n<ul>\n<li><span>best original dance<\/span><\/li>\n<li><span>best lip-sync<\/span><\/li>\n<li><span>most creative location<\/span><\/li>\n<li><span>best costumes<\/span><\/li>\n<li><span>funniest video\u00a0<\/span><\/li>\n<li><span>or something like the \u201cice bucket challenge\u201d<\/span><\/li>\n<\/ul>\n<p>Be sure to offer a cool reward for the winners (signed vinyl, free concert tickets, etc.). Also, create a unique hashtag for the contest so you can easily track engagement and spread the word.<\/p>\n<p><span>Keep in mind that contests on TikTok CAN play out as duets or reactions as well, but they don\u2019t need to be limited to those formats.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Dont_go_crazy_with_hashtags\"><\/span>13. Don\u2019t go crazy with hashtags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>You can get some mileage out of a good hashtag or two, but don\u2019t think you\u2019re going to game the system like everyone did on Instagram 10 years ago. They don\u2019t help you on TikTok THAT much.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Treat_TikTok_like_a_community\"><\/span>14. Treat TikTok like a community<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Follow other users. Thank people who engage with your contests. Respond to comments. Don\u2019t be a hermit. <\/span><\/p>\n<p><span>You\u2019ll probably find that TikTok is a friendlier platform than others you\u2019re used to.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Share_TikTok_videos_on_other_platforms\"><\/span>15. Share TikTok videos on other platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>TikTok makes this easy. For instance, with just a couple clicks your TikTok videos can be posted to Instagram. And you should, especially when you\u2019re just starting on TikTok and your followers elsewhere don\u2019t know you\u2019re on the platform yet.<\/span><\/p>\n<p>Instagram claims to downgrade videos that have the TikTok watermark, but\u2026 have you looked on Instagram lately? It\u2019s half TikTok videos, so I\u2019m not sure how true those claims are.<\/p>\n<p>All the same, there are apps you can use to remove the TikTok watermark before uploading to another platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Exaggerate\"><\/span>16. Exaggerate!!!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>TikTok is a platform where larger-than-life, in-your-face content grabs attention and keeps viewers captivated. So supersize your personality.<\/span><\/p>\n<p>One artist that does this really well while still seeming \u201cauthentic\u201d is Austin Giorgio (who also makes great use of text to give people a deeper look at his songs):<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@giorgioaustin\/video\/6758621670329584902\" data-video-id=\"6758621670329584902\">\n<section><a title=\"@giorgioaustin\" href=\"https:\/\/www.tiktok.com\/@giorgioaustin\" target=\"_blank\" rel=\"noopener noreferrer\">@giorgioaustin<\/a>If you still have your grandparents, watch this <a title=\"foryou\" href=\"https:\/\/www.tiktok.com\/tag\/foryou\" target=\"_blank\" rel=\"noopener noreferrer\">#foryou<\/a> <a title=\"trending\" href=\"https:\/\/www.tiktok.com\/tag\/trending\" target=\"_blank\" rel=\"noopener noreferrer\">#trending<\/a><a title=\"\u266c original sound - giorgioaustin\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6758549247169219334\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c original sound \u2013 giorgioaustin<\/a><\/section>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"17_Collaborate_with_other_artists\"><\/span>17. Collaborate with other artists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Duets and reactions don\u2019t have to just be between you and your fans (or haters). You can use these same tools with other artists too, and create short video content together that helps each of you reach the other artist\u2019s followers.\u00a0<\/span><\/p>\n<p>You\u2019ve got a chance to seed a conversation (\u201cHey, #duetthis beat; add your own verse!\u201d) or to join an existing conversation started by another creator.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"18_Go_hyper-local\"><\/span>18. Go hyper-local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Once you start using the app for a while, you might notice that content related to your region populates your feed. TikTok loves localized content. That gives you a great way to reach new listeners \u2014\u00a0and no town is too small.\u00a0<\/span><\/p>\n<p><span>Go for local humor, show the landmarks, and be sure to post location information on you videos. When you\u2019re touring through a city, tag that town! If you have trash to talk about your hometown or some tour stop you can\u2019t stand, go for it. Viewers will agree or argue, but either way you\u2019ve started a conversation.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"19_Worried_about_getting_verified\"><\/span>19. Worried about getting verified?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Like other platforms, TikTok grants verified badges to accounts that it confirms are authentic (if the account holder warrants verification).\u00a0<\/span><\/p>\n<p><span>Do you qualify? You can answer that question <\/span><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/how-to-tell-if-an-account-is-verified-on-tiktok\" target=\"_blank\" rel=\"noopener\"><span>HERE<\/span><\/a><span>. But don\u2019t stress yourself out trying to get verified early on. Put your energy into making good videos.\u00a0<\/span><\/p>\n<p>The perks will follow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"20_Be_prolific_if_you_want\"><\/span>20. Be prolific (if you want)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Because TikTok videos are short, unpolished, and focus on a hook and not a whole song, you can produce TikTok content quicker. When you take chances with your content AND produce videos more often, you\u2019ll improve every time you post something on TikTok.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_Promote_your_music_from_multiple_angles\"><\/span>21. Promote your music from multiple angles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>On TikTok there\u2019s no need to create professional, long-form music videos. Use that time instead to explore multiple ways you could pair your hook with video concepts.<\/span><\/p>\n<p><span>In the age of short-form video, there\u2019s no such thing as too much content. The more you share your hook, the more familiar that music becomes \u2014 which can lead to more activity both on and off the TikTok platform.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_A_videos_success_is_not_dependent_on_your_prior_engagement\"><\/span>22. A video\u2019s success is not dependent on your prior engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>TikTok\u2019s algorithm, more than other platforms, judges your videos as individual pieces of content. Whether something gets shared with a TikTok user is less dependent on external clout, the size of your following, or even the success of previous videos.\u00a0<\/span><\/p>\n<p><span>Yes, a bigger following will help you gain some early views for a video, but beyond that point, the momentum is determined by true engagement such as:<\/span><\/p>\n<ul>\n<li><span>Watch-time<\/span><\/li>\n<li><span>Repeat views<\/span><\/li>\n<li><span>Likes, comments, shares, follows<\/span><\/li>\n<\/ul>\n<p><span>This is good news, because it means it\u2019s not too late for you to hop onto TikTok! <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"25_Get_them_to_watch_it_all%E2%80%A6_and_then_watch_again\"><\/span><strong><span>25. Get them to watch it all\u2026 and then watch again<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Suspense is key. If you want someone to watch the whole video, they need to feel invested, a sense of mystery, risk, or deep connection. They need to wait for the punchline, or to see if the stunt ends in disaster.\u00a0<\/span><\/p>\n<p><span>Consider watch-time when you storyboard ideas. Have a great payoff.\u00a0<\/span><\/p>\n<p><span>Once the video is over, draw them back in! You can do this through:<\/span><\/p>\n<ul>\n<li><span>Subtle edits that make the video loop seamlessly<\/span><\/li>\n<li><span>Lots of activity or information (including on-screen text) so someone needs multiple views to catch it all<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Its_easy_to_get_your_music_on_TikTok\"><\/span>It\u2019s easy to get your music on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>TikTok is a place where songs, videos, and personality collide in really strange and interesting ways. CD Baby is excited to deliver your songs to TikTok, Spotify, Instagram, Apple Music, Deezer, Facebook, Pandora, Amazon Music, Oculus, YouTube Music, and more. We want to help you connect with listeners all around the world.\u00a0<\/span><\/p>\n<p><a class=\"co-button\" href=\"https:\/\/cdbaby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Release music today<\/a><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/tiktok-music-promotion-guide\/\" target=\"_blank\">TikTok promotion for musicians<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to promote your music on TikTok. TikTok\u00a0is not only a social media phenomenon, it\u2019s also a platform driving massive music success.\u00a0 In fact, major labels are now looking at TikTok metrics to gauge the potential of a new artist or upcoming release. In the case of artists like Lil Nas X, Lizzy McAlpine, Joji, Lawrence, and Billianne, music promotion on TikTok has also lead to huge boosts on other platforms like Spotify and YouTube, as well as success in traditional media. \u00a0 \u00a0 Contrary to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6225","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6225"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6225\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}