{"id":6228,"date":"2022-10-05T18:47:44","date_gmt":"2022-10-05T18:47:44","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/4-new-instagram-ad-surfaces-and-tools\/"},"modified":"2022-10-05T18:47:44","modified_gmt":"2022-10-05T18:47:44","slug":"4-new-instagram-ad-surfaces-and-tools","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/4-new-instagram-ad-surfaces-and-tools\/","title":{"rendered":"4 new Instagram ad surfaces and tools"},"content":{"rendered":"<p>Over the last few weeks, Instagram has been introducing new surfaces and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/4-new-instagram-ad-surfaces-and-tools\/#Music_optimization_for_Reels\" >Music optimization for Reels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/4-new-instagram-ad-surfaces-and-tools\/#Explore_home_and_profile_feed_ads\" >Explore home and profile feed ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/4-new-instagram-ad-surfaces-and-tools\/#AI-powered_multi-advertiser_ads\" >AI-powered multi-advertiser ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/05\/4-new-instagram-ad-surfaces-and-tools\/#AR_Ads\" >AR Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Music_optimization_for_Reels\"><\/span>Music optimization for Reels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To increase the adoption of Reels, Instagram has introduced free, high-quality songs from the Meta Sound Collection library. These songs can be added to Carousel Ads on Reels. You can select a song from the library or allow the app to automatically select a song based on the content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Explore_home_and_profile_feed_ads\"><\/span>Explore home and profile feed ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Explore home is the grid that you see when you click the Explore tab. This feed will now feature ads to reach people in the earliest stages of discovering new content they may be interested in. <\/p>\n<p>Ads in profile feeds are also being tested for non-teen, public profiles. This is the feed experience that people can scroll through after visiting another account\u2019s profile and tapping on a post. <\/p>\n<p><strong>Monetization options. <\/strong>As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"308\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/309193421_778320206771241_153516662513050712_n-308x600.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-388524\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"AI-powered_multi-advertiser_ads\"><\/span>AI-powered multi-advertiser ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Multi-advertiser ads allow businesses to be discovered by \u201cpeople who are in a shopping mindset and have recently engaged with relevant businesses content in feed.\u201d<\/p>\n<p>When a person expresses commercial intent by engaging with an ad, the AI delivers more ads from other businesses they may be interested in. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"306\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/308791057_785907845857705_706328654588864540_n-306x600.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388523\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"AR_Ads\"><\/span>AR Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An open beta of AR has been launched in both feed and stories. The AR experience is powered by Spark AR and brands can encourage people to interact with the effect through their surroundings.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/307374482_666940534577858_4923282309527909798_n-800x550.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-388525\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>Dig deeper. <\/strong>Read the full announcement and learn more about the new Instagram ad surfaces and features <a href=\"https:\/\/business.instagram.com\/blog\/new-instagram-ads-help-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p><strong>Why we care. <\/strong>More ads on Instagram don\u2019t seem like a good thing for users. Too many ads and a negative platform experience could make more users stop using the app, making the ads less effective for brands. <\/p>\n<p>On the other hand, if Instagram continues to improve on its AI and shows ads that are relevant to users, additional ad placements may not be as bothersome. The new placements will give brands additional opportunities to have their content seen and grow their customer base. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/4-new-instagram-ad-surfaces-and-tools-388522\" target=\"_blank\">4 new Instagram ad surfaces and tools<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the last few weeks, Instagram has been introducing new surfaces and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels To increase the adoption of Reels, Instagram has introduced free, high-quality songs from the Meta Sound Collection library. These songs can be added to Carousel Ads on Reels. You can select a song from the library or allow the app to automatically select a song based on the content. Explore home [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6228","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6228"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6228\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}