{"id":6236,"date":"2022-10-06T11:25:28","date_gmt":"2022-10-06T11:25:28","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/"},"modified":"2022-10-06T11:25:28","modified_gmt":"2022-10-06T11:25:28","slug":"live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/","title":{"rendered":"Live chat, pixel helper, and 7 other Reddit Ads Manager updates"},"content":{"rendered":"<p>Reddit has made a number of updates to its ads manager including adding 9 new features. Those features have been created to improve the usability of Reddit ads and make it easier for new advertisers to get started, test, and get support. <\/p>\n<p>Let\u2019s get started. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/#Live_chat\" >Live chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/#Advertising_credit\" >Advertising credit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/#Pixel_Helper\" >Pixel Helper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/#Community_target_expansion\" >Community target expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/#Audience_manager\" >Audience manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/#Post_Library\" >Post Library<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/#Edit_ads\" >Edit ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/#Forecasting_auction_results\" >Forecasting auction results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates\/#UI_updates\" >UI updates<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Live_chat\"><\/span>Live chat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new Reddit support module is on every page of the Ads Manager as well as in the Reddit Ads Help center. It provides support and guidance to new advertisers setting up campaigns. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertising_credit\"><\/span>Advertising credit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For new advertisers, Reddit is offering an advertising credit to set up and test campaigns. The credit is intended to let new advertisers learn more about their ad solutions and test Reddit as a channel. Advertisers who use the credit will have it directly applied to their billing page. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pixel_Helper\"><\/span>Pixel Helper<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Reddit Pixel Helper is a \u201cwizard-style experience\u201d in the Ads Manager that streamlines the pixel setup process to enable advertisers to track, measure, and optimize their ad campaigns. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Community_target_expansion\"><\/span>Community target expansion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reddit has added over 1000 new \u201ctargetable communities\u201d to the Ads Manager in an effort to make more Reddit communities available to advertisers. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Audience_manager\"><\/span>Audience manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new Audience Manager tool enables advertisers to create, edit, delete, and reuse audiences across their accounts. This will save time segmenting and testing various audiences across the platform. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Post_Library\"><\/span>Post Library<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new Post Library allows advertisers to create, view, and manage all of your promoted posts in one place. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Edit_ads\"><\/span>Edit ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can now update the creatives of an existing ad right on the \u2018Edit Ad\u2019 page, allowing you to easily manage and make changes to your campaigns in real-time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Forecasting_auction_results\"><\/span>Forecasting auction results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A redesigned Estimates tool in the Reddit Ads Manager provides you with impressions and click estimates for your ad group, as well as audience sizes. This will help to understand potential outcomes as well as allow you to dynamically make needed changes to achieve your goals. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"UI_updates\"><\/span>UI updates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This year Reddit has made a lot of changes to the look and feel of the Ads Manager including updated navigation, a new sign-up page look, and an updated metrics modal to separate events and metrics. <\/p>\n<p><strong>What Reddit says.<\/strong> \u201cReddit\u2019s advertising business is growing at great scale globally. As we continue to welcome new clients to our platform, we are committed to providing them with a best-in-class experience as they get started, and with ensuring the best possible tools and features so our longstanding partners can make the most of their campaigns on Reddit. These updates to our Ads Manager reflect this commitment and our investment in setting all advertisers up for significant success on our platform. There\u2019s a lot more to come as we continue to update, adapt and innovate Reddit Ads Manager, and we look forward to sharing more, soon.\u201d\u00a0Shariq Rizvi, EVP, Ads Monetization.<\/p>\n<p><strong>Why we care. <\/strong>If you\u2019re advertising on reddit, these new features and tools will make the platform a lot more user-friendly and mimic platforms we\u2019re already used to like Google and Facebook. If you\u2019re not advertising on Reddit, the new Ad Credit promotion could be a great opportunity to run tests and see if it\u2019s a viable platform for your advertising dollars. <\/p>\n<p>Reddit isn\u2019t typically known to be a popular ad platform for our audience, but it could be worth testing. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/live-chat-pixel-helper-and-7-other-reddit-ads-manager-updates-388502\" target=\"_blank\">Live chat, pixel helper, and 7 other Reddit Ads Manager updates<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reddit has made a number of updates to its ads manager including adding 9 new features. Those features have been created to improve the usability of Reddit ads and make it easier for new advertisers to get started, test, and get support. Let\u2019s get started. Live chat The new Reddit support module is on every page of the Ads Manager as well as in the Reddit Ads Help center. It provides support and guidance to new advertisers setting up campaigns. Advertising credit For new advertisers, Reddit [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6236","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6236"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6236\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}