{"id":6243,"date":"2022-10-06T14:53:31","date_gmt":"2022-10-06T14:53:31","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/google-ad-recommendations-can-now-be-applied-as-experiments\/"},"modified":"2022-10-06T14:53:31","modified_gmt":"2022-10-06T14:53:31","slug":"google-ad-recommendations-can-now-be-applied-as-experiments","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/06\/google-ad-recommendations-can-now-be-applied-as-experiments\/","title":{"rendered":"Google Ad recommendations can now be applied as experiments"},"content":{"rendered":"

Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. <\/p>\n

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How it works. <\/strong>When you set up an experiment, you can test the recommendation without risking your main campaign\u2019s performance. If the experiment is successful, you can apply the results by converting that experiment to a new campaign or transferring the experiment results to the original one. <\/p>\n

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Limited functionality.<\/strong> Right now the feature is only available on broad match and Target ROAS recommendations. In Googles Help<\/a> doc, they said they\u2019ll continue to roll out additional availability in the coming months. <\/p>\n

Best practices. <\/strong>Google recommends following its best practices guide<\/a> to set up, manage, and optimize your experiments. You can also read the help<\/a> guide for additional resources. <\/p>\n

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