{"id":6256,"date":"2022-10-07T11:08:12","date_gmt":"2022-10-07T11:08:12","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/"},"modified":"2022-10-07T11:08:12","modified_gmt":"2022-10-07T11:08:12","slug":"digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/","title":{"rendered":"Digital marketers rejoice: The four-day workweek is here to stay"},"content":{"rendered":"<p>The four-day\u00a0workweek has become a hot trend of late \u2013 including in search marketing.\u00a0Some agencies have adopted a four-day\u00a0week with great success.\u00a0<\/p>\n<p>Are you considering trying out a\u00a0four-day\u00a0workweek? <\/p>\n<p>If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#The_four-day_workweek_and_digital_marketing\" >The four-day workweek and digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#The_prominence_of_a_four-day_workweek_in_other_countries\" >The prominence of a four-day workweek in other countries<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Belgium\" >Belgium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Iceland\" >Iceland<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#The_pros_of_a_four-day_workweek\" >The pros of a four-day workweek<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Increased_productivity\" >Increased productivity\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Increased_employee_engagement\" >Increased employee engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Better_for_the_environment\" >Better for the environment\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Improved_employee_morale\" >Improved employee morale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Helps_recruit_better_fitting_employees\" >Helps recruit better fitting employees<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#The_cons_of_a_four-day_workweek\" >The cons of a four-day workweek<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Does_not_work_in_all_industries\" >Does not work in all industries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Some_workers_thrive_in_a_traditional_work_environment\" >Some workers thrive in a traditional work environment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#How_to_determine_if_the_four-day_workweek_can_work_for_your_digital_marketing_company\" >How to determine if the four-day workweek can work for your digital marketing company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Strategize_with_your_team_and_discuss_what_type_of_structure_works_best_with_their_needs\" >Strategize with your team and discuss what type of structure works best with their needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Figure_out_how_to_track_progress\" >Figure out how to track progress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#Stick_to_the_routine_you_create_to_stay_productive\" >Stick to the routine you create to stay productive\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/07\/digital-marketers-rejoice-the-four-day-workweek-is-here-to-stay\/#The_four-day_workweek_is_here_to_stay\" >The four-day workweek is here to stay\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_four-day_workweek_and_digital_marketing\"><\/span>The four-day workweek and digital marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing is considered one of the most flexible industries due to its online nature. Simply give digital marketers an internet connection and we can get to work. The industry has seen fantastic results when implementing a four-day workweek.\u00a0<\/p>\n<p>Reflect Digital, a Kent-based digital marketing agency, reflected on the four-day workweek after testing a one-year trial. CEO Becky Simms felt it was, \u201cthe right thing to do.\u201d <\/p>\n<p>After the year-long trial, Reflect Digital found that productivity increased by 20%, and overall job satisfaction was up by 90%. <\/p>\n<p>\u201cWe are more productive with our days and the creative output has been fantastic, working with bigger brands than ever before,\u201d Simms <a href=\"https:\/\/www.reflectdigital.co.uk\/blog\/4-day-work-week-one-year-on\" target=\"_blank\" rel=\"noreferrer noopener\">reported<\/a>.\u00a0\u00a0<\/p>\n<p>I can also personally attest to its value to someone who is self-employed in the digital marketing world. A couple of years ago, I began to <a href=\"https:\/\/searchengineland.com\/burnout-is-real-why-successful-agencies-prioritize-time-management-skills-323826\" target=\"_blank\" rel=\"noopener\">suffer burnout<\/a>. I shifted my schedule to work Monday, Tuesday, Thursday and Saturday. <\/p>\n<p>Of course, I can modify this based on my plans and schedule, but having these more frequent off days has allowed me to maintain a better state of mind, improve my mental and physical health, and enhance my relationships with my spouse and peers.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_prominence_of_a_four-day_workweek_in_other_countries\"><\/span>The prominence of a four-day workweek in other countries<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Multiple countries are doing four-day workweek trial runs<strong> <\/strong>and the results have been overwhelmingly positive:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Belgium\"><\/span>Belgium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the beginning of 2022, Belgium signed a reform package that allows employees to decide if they want to work a four- or five-day week. <\/p>\n<p>The six-month trial granted companies the ability to condense their current work week down to four days, as long as they still meet 38 hours per week. <\/p>\n<p>In addition, employees now have the right to \u201cdisconnect,\u201d meaning they can turn their work phones off and ignore any messages sent after work hours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Iceland\"><\/span>Iceland<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From 2015-2019, Iceland ran <a href=\"https:\/\/autonomy.work\/wp-content\/uploads\/2021\/06\/ICELAND_4DW.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">two trials<\/a> that reduced the work week to 35-36 hours, with zero reduction in pay. The trial involved over 1% of Iceland\u2019s entire working population \u2013 around 2,500 employees. <\/p>\n<p>Productivity levels and service provisions remained the same, if not better than before the trials. Since the trial\u2019s completion, 86% of the country\u2019s workforce still utilize the shorter work week in their daily lives.\u00a0<\/p>\n<p>The <a href=\"https:\/\/europeangreens.eu\/news\/we-need-4-day-work-week-people-and-planet\" target=\"_blank\" rel=\"noreferrer noopener\">report explained<\/a> that the participating workers \u201ctook on fewer hours and enjoyed greater well-being, improved work-life balance and a better cooperative spirit in the workplace \u2013 all while maintaining existing standards of performance and productivity.\u201d<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<h2><span class=\"ez-toc-section\" id=\"The_pros_of_a_four-day_workweek\"><\/span>The pros of a four-day workweek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Increased_productivity\"><\/span>Increased productivity\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The top productive countries in the world include Norway, Denmark, Germany and the Netherlands.\u00a0<\/p>\n<p>What do they all have in common?\u00a0<\/p>\n<p>They all average around 27-35 hours per work week. Taking out the extra work hours is like taking the extra fluff out of an essay \u2013 get to the important stuff.\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased_employee_engagement\"><\/span>Increased employee engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Weekly meetings can take up time and mental capacity. Chances are you&#8217;ve had a few meetings where you end up spacing out due to a lack of interest or focus.\u00a0<\/p>\n<p>With a shorter work week, you&#8217;ll have more energy to give your projects and responsibilities. Getting more time to yourself might even bring back the initial passion you felt for your role.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_for_the_environment\"><\/span>Better for the environment\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Transportation is the biggest contributing factor to greenhouse emissions, and economist and sociologist <a href=\"https:\/\/www.washingtonpost.com\/climate-solutions\/2022\/08\/08\/4-day-workweek-environment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Juliet Schor says<\/a> that commuting to and from work is a big part of it.\u00a0<\/p>\n<p>The <a href=\"https:\/\/www.epa.gov\/ghgemissions\/sources-greenhouse-gas-emissions\" target=\"_blank\" rel=\"noreferrer noopener\">Environmental Protection Agency<\/a> noted that in 2020, the transportation sector accounted for 27% of the total greenhouse gas emissions in the United States.<\/p>\n<p>Just as we noticed during the COVID-19 lockdown, the huge reduction in driving, flying, and industrial output showed dramatic changes. The global emissions went down while air quality increased.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improved_employee_morale\"><\/span>Improved employee morale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Give and take! Knowing that a company cares about your well-being will likely entice you to put more effort into your job as an employee.\u00a0<\/p>\n<p>Autonomy improves morale when employees feel more in control of their time and availability. As a company, you have happier employees putting in more productive work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Helps_recruit_better_fitting_employees\"><\/span>Helps recruit better fitting employees<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If a company&#8217;s new business plan is to go down to a four-day week, they&#8217;ll have to focus on hiring people who can fit that structure. <\/p>\n<p>Finding people who can be more productive in less time may be slightly more difficult but ultimately worth it.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_cons_of_a_four-day_workweek\"><\/span>The cons of a four-day workweek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the great outcomes that a four-day workweek can bring, it isn&#8217;t perfect.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_not_work_in_all_industries\"><\/span>Does not work in all industries<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It may be difficult for emergency services, grocery stores, public transport or high-demand jobs to join in on the shorter work week.\u00a0<\/p>\n<p>However, it is ideal for digital marketing and other fields that already thrive in remote structures.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Some_workers_thrive_in_a_traditional_work_environment\"><\/span>Some workers thrive in a traditional work environment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some people prefer to be in a physical office space. The preference could be for productivity and accountability or the social aspect of being around others.\u00a0<\/p>\n<p>Too much freedom could also potentially take away from focus. Working from an office daily means you can keep an eye on employees&#8217; productivity and not just assume they are &#8220;working from their couch.&#8221;\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_determine_if_the_four-day_workweek_can_work_for_your_digital_marketing_company\"><\/span>How to determine if the four-day workweek can work for your digital marketing company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Set specific goals and objectives around output, revenue, and retention to see how to proceed forward.\u00a0<\/p>\n<p>The following are additional tips for considering a four-day workweek.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategize_with_your_team_and_discuss_what_type_of_structure_works_best_with_their_needs\"><\/span>Strategize with your team and discuss what type of structure works best with their needs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start out with one day a week without any phone calls or emails between the team. Next, you can try one half-day a week.\u00a0<\/p>\n<p>Whether you ease into a four-day workweek or jump in headfirst, make sure all employees feel comfortable with the shift.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Figure_out_how_to_track_progress\"><\/span>Figure out how to track progress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you find a way to assess the overall performance during a trial of a four-day workweek, you\u2019ll be able to see if it\u2019s the right move for your company.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stick_to_the_routine_you_create_to_stay_productive\"><\/span>Stick to the routine you create to stay productive\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your company decides to change the workweek structure, stick to the agreed routine for the length of the trial run.\u00a0<\/p>\n<p>Really try to embrace the changes and make the most out of them. It may not be easy or perfect, but the lasting effects should be more than worth it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_four-day_workweek_is_here_to_stay\"><\/span>The four-day workweek is here to stay\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The four-day workweek may not be for everyone. It\u2019s important to consider the costs, the type of industry your company works in, and the preferences of your employees before making the switch.\u00a0<\/p>\n<p>However, the benefits of change are clearly there \u2013 higher productivity, better employee morale, and it\u2019s better for the environment.\u00a0<\/p>\n<p>Search and digital marketing have proven to be adaptable fields already. By taking it a step further and implementing a four-day workweek, businesses can generate a better work-life balance for their employees and reduce stress and burnout.\u00a0<\/p>\n<p>The four-day workweek certainly isn&#8217;t going anywhere. It can offer millions of people a more satisfactory work-life balance.\u00a0<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/four-day-workweek-387446\" target=\"_blank\">Digital marketers rejoice: The four-day workweek is here to stay<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The four-day\u00a0workweek has become a hot trend of late \u2013 including in search marketing.\u00a0Some agencies have adopted a four-day\u00a0week with great success.\u00a0 Are you considering trying out a\u00a0four-day\u00a0workweek? If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing Digital marketing is considered one of the most flexible industries due to its online nature. Simply give digital marketers an internet connection and we [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6256","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6256"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6256\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}