Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users\u2019 conversations. <\/p>\n
The central complaint. <\/strong>The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured by Alexa to target ads.<\/p>\n \u201cThe central theory of this lawsuit is that Amazon uses Alexa voice recordings (i.e., the captured sound of a user\u2019s voice) to serve interest-based ads to that user. In their complaint, plaintiffs conspicuously never allege facts showing that Amazon uses Alexa recordings to serve interest-based ads (because they have no good-faith basis for that allegation),\u201d the company adds. \u201cThe complaint instead uses the intentionally vague term \u2018voice data\u2019 for the notion that certain transaction data resulting from Alexa interactions is sometimes used for advertising. Yes, it is, and Amazon widely and clearly discloses that fact.\u201d<\/p>\n U.S. District Court Judge Barbara Rothstein<\/cite><\/p><\/blockquote>\n The plaintiff\u2019s suit. <\/strong>Ohio resident James Gray and Massachusetts resident Scott Horton brought the class-action complaint against Amazon for allegedly using \u201cAlexa-collected voice data\u201d for ad targeting. They raised several claims, including that Amazon violated users\u2019 privacy, and that it engaged in misleading and unfair conduct.<\/p>\n <\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n Processing\u2026Please wait.<\/p>\n<\/div>\n \t\t\t\t\t\t\t\n
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