{"id":6346,"date":"2022-10-12T11:49:33","date_gmt":"2022-10-12T11:49:33","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/12\/4-seo-tweaks-to-transform-q4-sales\/"},"modified":"2022-10-12T11:49:33","modified_gmt":"2022-10-12T11:49:33","slug":"4-seo-tweaks-to-transform-q4-sales","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/12\/4-seo-tweaks-to-transform-q4-sales\/","title":{"rendered":"4 SEO Tweaks to Transform Q4 Sales"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/info2.exclusiveconcepts.com\/4-seo-changes-mt\" target=\"_blank\" rel=\"nofollow noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/exclusive_ad_2_1920x1080-800x450.png\" alt=\"| Craig Hordlow\" class=\"wp-image-388594\" title=\"| Craig Hordlow\"><\/a><\/figure>\n<\/div>\n<p>SEO drives 43% of all website traffic and helps brands reduce paid search costs. During the shopping-heavy holiday season, SEO becomes even more important as ready-to-purchase consumers search for specific products. It\u2019s time to bet on smart SEO strategies and pay attention to sales-impacting updates Google has made to its search algorithms.<\/p>\n<p>Just over the last five weeks, Google has introduced four big changes that affect page rankings, as well as the way brands\u2019 products are displayed in search results: Helpful Content Update, the September core update, the product experiences update and the September 2022 product reviews update.<\/p>\n<p>These changes can mean more opportunity for bands\u2019 products to show up in Google search results as well as higher rankings for pages with thoughtful content. <strong>EXCLUSIVE tracked how these changes impacted their clients\u2019 traffic and examined ways these clients can use the updates to drive traffic and revenue.<\/strong><\/p>\n<p><strong><a href=\"https:\/\/info2.exclusiveconcepts.com\/4-seo-changes-mt\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Join EXCLUSIVE on Weds., October 19<sup>th<\/sup><\/a><\/strong> to learn how to adapt to Google\u2019s recent updates while maximizing exposure and sales potential in time for Black Friday and Cyber Monday. We\u2019ll cover:<\/p>\n<ul>\n<li>Product structured data updates that drive high-intent clicks<\/li>\n<li>How Google\u2019s Helpful Content update can impact SEO and your content strategy<\/li>\n<li>Achieving better search visibility with event-specific holiday pages.<\/li>\n<li>Feeding better data to Performance Max through SEO by optimizing content for the full funnel.<\/li>\n<li>Effective ways to coordinate SEO and PPC efforts &amp; budgets<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/info2.exclusiveconcepts.com\/4-seo-changes-mt\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SAVE YOUR SPOT<\/a><\/strong><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/4-seo-tweaks-to-transform-q4-sales-388580\" target=\"_blank\">4 SEO Tweaks to Transform Q4 Sales<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO drives 43% of all website traffic and helps brands reduce paid search costs. During the shopping-heavy holiday season, SEO becomes even more important as ready-to-purchase consumers search for specific products. It\u2019s time to bet on smart SEO strategies and pay attention to sales-impacting updates Google has made to its search algorithms. Just over the last five weeks, Google has introduced four big changes that affect page rankings, as well as the way brands\u2019 products are displayed in search results: Helpful Content Update, the September core [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6346","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6346"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6346\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}