{"id":6378,"date":"2022-10-13T17:46:36","date_gmt":"2022-10-13T17:46:36","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/13\/revenue-optimization-3-ways-to-get-your-advertising-efforts-right\/"},"modified":"2022-10-13T17:46:36","modified_gmt":"2022-10-13T17:46:36","slug":"revenue-optimization-3-ways-to-get-your-advertising-efforts-right","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/13\/revenue-optimization-3-ways-to-get-your-advertising-efforts-right\/","title":{"rendered":"Revenue optimization: 3 ways to get your advertising efforts right"},"content":{"rendered":"

Marketing departments once believed it was a sales issue if the sales team couldn\u2019t work the leads from marketing.<\/p>\n

Today, this is no longer the case. <\/p>\n

Optimizing for leads or marketing qualified leads (MQLs) is great, but optimizing for what drives pipeline and revenue is better.\u00a0<\/p>\n

Marketers exist in a new age where it\u2019s no longer satisfactory only to drive leads alone. <\/p>\n

With the available technology and data today, we can do much more than identify hand-raisers to help companies spend their marketing dollars more efficiently and drive revenue.<\/p>\n

Just because a channel generates leads doesn\u2019t mean those leads bring value later in your sales funnel.\u00a0<\/p>\n

When you understand where customers are bringing in revenue vs. where they may need more nurturing before converting, you can create a more holistic media strategy to generate qualified leads that will churn out more income than lead volume alone.<\/p>\n

Below are three must-haves for revenue optimization. <\/p>\n

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