{"id":6385,"date":"2022-10-14T11:50:35","date_gmt":"2022-10-14T11:50:35","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/14\/the-comoto-family-of-brands-accelerates-omnichannel-marketing-with-first-party-data\/"},"modified":"2022-10-14T11:50:35","modified_gmt":"2022-10-14T11:50:35","slug":"the-comoto-family-of-brands-accelerates-omnichannel-marketing-with-first-party-data","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/14\/the-comoto-family-of-brands-accelerates-omnichannel-marketing-with-first-party-data\/","title":{"rendered":"The Comoto Family of Brands accelerates omnichannel marketing with first-party data"},"content":{"rendered":"
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Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships.<\/p>\n

The companies that have been most successful in adapting to these challenges share one critical commonality: they prioritize the collection and use of privacy-compliant first-party customer data as a competitive asset. The Comoto Family of Brands is one such retailer.<\/p>\n

In a recent MarTech session<\/a>, Comoto\u2019s Dana Green joined BlueConic\u2019s Jackie Rousseau-Anderson to discuss how they are using a customer data platform to unify customer data across multiple brands and systems and activate it across channels to deliver more engaging customer interactions.<\/p>\n

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