{"id":6415,"date":"2022-10-17T14:51:32","date_gmt":"2022-10-17T14:51:32","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/17\/7-tips-to-turn-googles-search-essentials-into-strategy\/"},"modified":"2022-10-17T14:51:32","modified_gmt":"2022-10-17T14:51:32","slug":"7-tips-to-turn-googles-search-essentials-into-strategy","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/17\/7-tips-to-turn-googles-search-essentials-into-strategy\/","title":{"rendered":"7 tips to turn Google\u2019s Search Essentials into strategy"},"content":{"rendered":"

Google\u2019s Webmaster Guidelines have a new name \u2013 Google Search Essentials. <\/p>\n

The new guidelines<\/a> tell us what is important to focus on when it comes to performing well in Google search.<\/p>\n

Much of what moved the needle in terms of SEO years ago is no longer effective.\u00a0<\/p>\n

What matters in SEO today are things like E-A-T<\/a>, core update quality questions<\/a>, product review questions<\/a>, and whether content is helpful<\/a>. <\/p>\n

So what will give you the best chance of performing well as Google continues to refine and improve its ranking algorithms?<\/p>\n

What follows are my thoughts on how you can build an SEO strategy around the Google Search Essentials documentation. <\/p>\n

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