{"id":6422,"date":"2022-10-17T20:55:43","date_gmt":"2022-10-17T20:55:43","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/17\/3-new-youtube-streaming-shopping-and-audio-features\/"},"modified":"2022-10-17T20:55:43","modified_gmt":"2022-10-17T20:55:43","slug":"3-new-youtube-streaming-shopping-and-audio-features","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/17\/3-new-youtube-streaming-shopping-and-audio-features\/","title":{"rendered":"3 new YouTube streaming, shopping, and audio features"},"content":{"rendered":"<p>YouTube has just announced three new features for advertisers to reach people where and when they\u2019re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/17\/3-new-youtube-streaming-shopping-and-audio-features\/#Moment_Blast\" >Moment Blast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/17\/3-new-youtube-streaming-shopping-and-audio-features\/#Expanded_product_feeds_for_Discovery_Ads\" >Expanded product feeds for Discovery Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/17\/3-new-youtube-streaming-shopping-and-audio-features\/#Reach_music_and_podcast_listeners\" >Reach music and podcast listeners<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Moment_Blast\"><\/span>Moment Blast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Moment Blast gives advertisers prime positioning on\u00a0YouTube Select\u00a0content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement.<\/p>\n<p>Moment Blast is intended for brands looking to raise awareness during key moments, like major sporting events, movie releases or product launches.<\/p>\n<p>In the <a href=\"https:\/\/blog.google\/products\/ads-commerce\/the-youtube-effect-new-ways-to-reach-engaged-audiences\/#:~:text=new%20offering%20called-,Moment%20Blast,-.%20Designed%20for%20brands\" target=\"_blank\" rel=\"noreferrer noopener\">announcement<\/a>, YouTube says \u201cPeople have always connected in front of the TV screen, but YouTube gives them the unique chance to bond over shared passions \u2014 like watching live-streamed concerts, fitness classes or even religious ceremonies together. They feel a similar connection to the ads they get, too.\u201d\u00a0YouTube also says 59% of respondents in a survey feel that ads they see on YouTube are more relevant than on linear TV or other streaming apps. <\/p>\n<p>This seems like an obvious statistic since linear TV doesn\u2019t use the same targeting options as Google\/YouTube. Additionally, many advertisers and brands haven\u2019t quite adopted using CTV as a reliable, cost-effective advertising method. <\/p>\n<p>Additionally, YouTube\u2019s claim that viewers feel a similar shared connection to ads sounds like a stretch. <\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<h2><span class=\"ez-toc-section\" id=\"Expanded_product_feeds_for_Discovery_Ads\"><\/span>Expanded product feeds for Discovery Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube will be expanding product feeds to\u00a0Discovery ads\u00a0to help advertisers scale their social media creative and reach more engaged viewers. Soon, product feeds will also include local offers, allowing brands to show real-time availability for products in their Google Merchant Center so people can find the most convenient place to buy. <\/p>\n<p>Creators will also be able to transform their content into virtual storefronts. Additionally, more creators will have the ability to tag products in their videos and Shorts.<\/p>\n<p>These features will be available on November 10. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reach_music_and_podcast_listeners\"><\/span>Reach music and podcast listeners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Audio ads\u00a0are now globally available to buy in Google Ads and Display &amp; Video 360. Audio ads are designed to reach people on audio surfaces and in listening-first states.<\/p>\n<p>Podcast targeting is also now available globally. &#8220;With Podcast targeting, brands and agencies can specifically reach podcast listeners.&#8221;<\/p>\n<p><strong>Dig deeper. <\/strong>Read the announcement from Google <a href=\"https:\/\/blog.google\/products\/ads-commerce\/the-youtube-effect-new-ways-to-reach-engaged-audiences\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p><strong>Why we care.<\/strong> These new features will give brands and advertisers new ways to reach audiences that are engaged with their content, as well as additional mediums to test such as audio ads. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/3-new-youtube-streaming-shopping-and-audio-features-388783\" target=\"_blank\">3 new YouTube streaming, shopping, and audio features<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has just announced three new features for advertisers to reach people where and when they\u2019re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). Moment Blast Moment Blast gives advertisers prime positioning on\u00a0YouTube Select\u00a0content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement. Moment Blast is intended for brands looking to raise awareness during key moments, like major [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6422","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6422"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6422\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}