{"id":6449,"date":"2022-10-18T22:54:25","date_gmt":"2022-10-18T22:54:25","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/18\/3-new-google-reporting-columns-for-conversions\/"},"modified":"2022-10-18T22:54:25","modified_gmt":"2022-10-18T22:54:25","slug":"3-new-google-reporting-columns-for-conversions","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/18\/3-new-google-reporting-columns-for-conversions\/","title":{"rendered":"3 new Google reporting columns for conversions"},"content":{"rendered":"<p>Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the categories they fall under.<\/p>\n<p><strong>The new columns.<\/strong> The three new conversions columns are:<\/p>\n<ul>\n<li>Results<\/li>\n<li>Results value<\/li>\n<li>Conversion goals<\/li>\n<\/ul>\n<p>Let\u2019s dig in. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/18\/3-new-google-reporting-columns-for-conversions\/#Results\" >Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/18\/3-new-google-reporting-columns-for-conversions\/#Results_value\" >Results value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/18\/3-new-google-reporting-columns-for-conversions\/#Conversion_goals\" >Conversion goals<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Results\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This column shows the number of conversions you\u2019ve received across all primary conversion actions for each of your standard goals. Advertisers will also see the impact this campaign is driving against goals it\u2019s not optimizing towards.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/results-800x468.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-388827\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Results_value\"><\/span>Results value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This column shows the calculated conversion values you\u2019ve received across your primary conversion actions for each of the standard goals in your account.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/rv-800x468.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-388828\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_goals\"><\/span>Conversion goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This column will show the goals listed in your campaign-level settings that drive performance.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/cg-800x468.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-388829\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>Dig deeper. <\/strong>For more info on Google\u2019s new conversion columns, you can visit their <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12007894\" target=\"_blank\" rel=\"noreferrer noopener\">help center<\/a>. <\/p>\n<p><strong>Why we care. <\/strong>Advertisers who measure conversions should try the new columns to see which ones offer better visibility into their account goals as well as what they mean for your performance. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/3-new-google-reporting-columns-for-conversions-388826\" target=\"_blank\">3 new Google reporting columns for conversions<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google just announced three new conversion reporting columns to save advertisers the hassle of applying custom segments to see each individual conversion action and the categories they fall under. The new columns. The three new conversions columns are: Results Results value Conversion goals Let\u2019s dig in. Results This column shows the number of conversions you\u2019ve received across all primary conversion actions for each of your standard goals. Advertisers will also see the impact this campaign is driving against goals it\u2019s not optimizing towards. Results value This [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6449","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6449"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6449\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}