{"id":6456,"date":"2022-10-19T11:00:19","date_gmt":"2022-10-19T11:00:19","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/19\/4-communication-best-practices-agencies-must-employ-early-in-q4\/"},"modified":"2022-10-19T11:00:19","modified_gmt":"2022-10-19T11:00:19","slug":"4-communication-best-practices-agencies-must-employ-early-in-q4","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/19\/4-communication-best-practices-agencies-must-employ-early-in-q4\/","title":{"rendered":"4 communication best practices agencies must employ early in Q4"},"content":{"rendered":"

Let\u2019s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now):<\/p>\n

On the client side, a main point of contact is relatively new to the team. It\u2019s Q4. They\u2019re feeling stressed.\u00a0<\/p>\n

On the agency side, things seem to be going well. KPIs are in line with established goals, there\u2019s a strategy in place for the next few months, weekly calls haven\u2019t surfaced any concerns, and there\u2019s a healthy test-and-learn methodology in place for creative optimization and channel expansion.<\/p>\n

Then the email drops: counter to what the agency is seeing, company data shows that the marketing team isn\u2019t hitting goals.\u00a0<\/p>\n

If things don\u2019t improve quickly, there are going to be some tough conversations about ending the partnership.<\/p>\n

What happened? And how could the agency have prevented it?<\/p>\n

I\u2019ll dig into the answers in this post.<\/p>\n

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