{"id":6496,"date":"2022-10-21T10:50:57","date_gmt":"2022-10-21T10:50:57","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/21\/why-you-should-fire-clients-more-often-and-how-to-do-it-the-right-way\/"},"modified":"2022-10-21T10:50:57","modified_gmt":"2022-10-21T10:50:57","slug":"why-you-should-fire-clients-more-often-and-how-to-do-it-the-right-way","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/21\/why-you-should-fire-clients-more-often-and-how-to-do-it-the-right-way\/","title":{"rendered":"Why you should fire clients more often (and how to do it the right way)"},"content":{"rendered":"

All clients review agencies for \u201cfit.\u201d<\/p>\n

They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare.<\/p>\n

However, almost zero<\/strong> agencies review clients in return.<\/p>\n

Instead, they\u2019re too eager, living hand to mouth, to take on all clients at all times as long as they have a pulse and a checkbook.\u00a0<\/p>\n

It makes sense. You need to keep the lights on and employees fed. But it almost always backfires at least a few times each year.<\/p>\n

Client A is actually costing you money in the long run. Client B keeps asking for caviar on a sardines budget. And Client C is simply just an a-hole.<\/p>\n

Counterintuitively, that\u2019s why the best thing an agency can do is to routinely fire clients on a regular basis. Not once a year, but once a month or quarter.<\/p>\n

Here\u2019s why.<\/p>\n

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