{"id":6523,"date":"2022-10-24T11:05:22","date_gmt":"2022-10-24T11:05:22","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/24\/how-to-do-a-content-audit-as-painlessly-as-possible\/"},"modified":"2022-10-24T11:05:22","modified_gmt":"2022-10-24T11:05:22","slug":"how-to-do-a-content-audit-as-painlessly-as-possible","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/24\/how-to-do-a-content-audit-as-painlessly-as-possible\/","title":{"rendered":"How to do a content audit as painlessly as possible"},"content":{"rendered":"

A content audit is the act of taking inventory of your content<\/strong> to understand it on two levels:\u00a0<\/p>\n

How it\u2019s working together as a whole (the bird\u2019s eye view).How each piece is working individually (the view from the weeds).<\/p>\n

It\u2019s a task many dread, but one you shouldn\u2019t sweat.<\/p>\n

Content audits aren\u2019t a necessary evil, but rather a smart and strategic way to review your past content efforts and get a clear view of how they help (or hinder) your goals.<\/p>\n

In short, it\u2019s a much-needed cog in the machinery of a working content strategy \u2013 and not difficult to do, once you know how.<\/p>\n

There are seven basic steps to do a content audit:<\/p>\n

Set clear goals.Narrow your focus: choose a type of content to audit.Play content librarian (gather, organize, and categorize).Play content detective (audit and analyze).Assess your findings and make a plan<\/a>.Take action.Tweak your content strategy based on your findings.<\/p>\n

Let\u2019s talk through each one.<\/p>\n

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