Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are:<\/p>\n
Today tabSearch tabSearch resultsProduct pages \u2014 while browsing<\/p>\n
The Today tab. <\/strong>The Today tab lets you reach people with high-impact creative on the front page of the App Store. The ad creative for the Today tab placements are based on a custom product page you set up in App Store Connect, and must be approved for advertising before your ad can run.<\/p>\n Search tab. <\/strong>Ads on this tab let you reach users before they search for something specific, with an ad that appears prominently at the top of the suggested apps list on the Search tab.<\/p>\n Search results ads.<\/strong> These let you reach users when they search for something specific, with an ad at the top of relevant search results. To match your ad with potential customers\u2019 search terms, you can choose your own keywords or use the ones that Apple suggests. Matching is based on a direct signal of customers\u2019 intent \u2014 their search query.<\/p>\n Product pages \u2013 while browsing. <\/strong>These ads let you reach people while they browse apps on relevant pages across the App Store, whether their journey started on the App Store or from an outside link. When interested users have scrolled to the bottom of relevant product pages, ads appear at the top of the You Might Also Like list.<\/p>\n <\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n Processing\u2026Please wait.<\/p>\n<\/div>\n \t\t\t\t\t\t\t