Email may have been around since the dawn of the internet, but the space doesn\u2019t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization.<\/p>\n
Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of email marketing is constantly changing. Additionally, external factors like Apple\u2019s Mail Privacy Protection and Hide My Email, mean that marketers and their vendor partners need to adapt.<\/p>\n
Download MarTech\u2019s\u00a0\u201cEmail Marketing Platforms: A Marketer\u2019s Guide\u201d<\/strong>\u00a0to stay up to date and learn about new and better features\u00a0in the latest generation of email technology. This 51-page\u00a0report\u00a0is your source for the latest news, trends, opportunities and challenges facing this market\u00a0as seen by\u00a0industry leaders, vendors and their customers. <\/p>\n Complete the form below to get your copy.<\/p>\n\n This report is sponsored by Salesforce and Cordial.<\/p>\n Can\u2019t see the form? Click here<\/a><\/em>.<\/p>\n More MarTech Intelligence Reports<\/a><\/strong> The post Email marketing is continually developing. Are you keeping up?<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Email may have been around since the dawn of the internet, but the space doesn\u2019t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of email marketing is constantly changing. Additionally, external factors like Apple\u2019s Mail Privacy […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6560","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6560"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6560\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. The MarTech editors have done the research so you don\u2019t have to.<\/p>\n