Exceeding analyst expectations, LinkedIn revenue grew 17% and search and news advertising revenues grew 16%. LinkedIn growth is thanks to strength in the talent solutions side of the business. Microsoft CEO Satya Nadella says there are now more than 150 million subscriptions to newsletters on LinkedIn.<\/p>\n
Gaining an Edge. <\/strong>The search and advertising bump was \u201cdriven by higher search volume and Xandr.\u201d Nadella says Microsoft has \u201cexpanded the geographies we serve by nearly 4x over the past year.\u201d Microsoft Edge may also be helping out with Bing search and advertising revenues. \u201cEdge is the fastest growing browser on Windows and continues to gain share as people use built-in coupon and price comparison features to save money,\u201d says Nadella.<\/p>\n LinkedIn Marketing Solution continues to provide leading innovation and ROI in B2B digital advertising. More broadly, with Microsoft Advertising, we offer a trusted platform for any marketeer or advertiser looking to innovate. We\u2019ve expanded our geographies we serve by nearly 4x over the past year. We are seeing record daily usage of Edge, Start and Bing driven by Windows. Edge is the fastest-growing browser on Windows and continues to gain share as people use built-in coupon price comparison features to save money, Nadella said. <\/p>\n Not so fast \u2013 growth. <\/strong>Microsoft CFO Amy Hood told analysts during the earnings call that \u201creductions in customer advertising spend, which also weakened later in the quarter, impacted search in advertising and LinkedIn marketing solutions.\u201d<\/p>\n Post-pandemic gaming. <\/strong>Xbox content services fell by 3% as Microsoft cites the lack of engagement hours and monetization from 1st party content, all of which was offset by the growth of Xbox Game Pass. It\u2019s possible that post-pandemic, people are no longer sitting at home playing video games, but instead traveling<\/a> and vacationing<\/a>. <\/p>\n Overall revenue. <\/strong>Microsoft\u2019s overall revenue came in at $50.1 billion, an increase of 11% YoY.<\/p>\n What\u2019s next. <\/strong>Next month Netflix<\/a> begins rolling out its paid ad tier with technology and sales supported by Microsoft. <\/p>\n Why we care. <\/strong>Advertisers may have also noticed that Google\u2019s earnings<\/a> weren\u2019t quite up to par. It\u2019s FY23 Q1 for Microsoft and these numbers aren\u2019t as great as any of us had hoped, but many of us likely expected. There are some new developments on the horizon for Microsoft, though. <\/p>\n Netflix\u2019s new ad tier, plus the acquisition of Activision Blizzard<\/a> could breathe new life into the search platform. <\/p>\n The post Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11%<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Exceeding analyst expectations, LinkedIn revenue grew 17% and search and news advertising revenues grew 16%. LinkedIn growth is thanks to strength in the talent solutions side of the business. Microsoft CEO Satya Nadella says there are now more than 150 million subscriptions to newsletters on LinkedIn. Gaining an Edge. The search and advertising bump was \u201cdriven by higher search volume and Xandr.\u201d Nadella says Microsoft has \u201cexpanded the geographies we serve by nearly 4x over the past year.\u201d Microsoft Edge may also be helping out with […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6565","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6565"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6565\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}