{"id":6570,"date":"2022-10-26T10:36:20","date_gmt":"2022-10-26T10:36:20","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-make-a-google-analytics-4-custom-report-in-30-seconds\/"},"modified":"2022-10-26T10:36:20","modified_gmt":"2022-10-26T10:36:20","slug":"how-to-make-a-google-analytics-4-custom-report-in-30-seconds","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-make-a-google-analytics-4-custom-report-in-30-seconds\/","title":{"rendered":"How to make a Google Analytics 4 custom report in ~30 seconds"},"content":{"rendered":"<p>Custom reports are a super useful tool built into <a href=\"https:\/\/searchengineland.com\/google-analytics-4-migration-guide-386201\" target=\"_blank\" rel=\"noopener\">Google Analytics 4<\/a>.\u00a0<\/p>\n<p>You can customize any out-of-the-box report, or build your own from scratch.\u00a0<\/p>\n<p>Here, I\u2019ll show you how to build a GA4 custom report in less than 30 seconds.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-make-a-google-analytics-4-custom-report-in-30-seconds\/#How_to_create_a_custom_report_in_GA4_using_a_current_report\" >How to create a custom report in GA4 using a current report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-make-a-google-analytics-4-custom-report-in-30-seconds\/#How_to_create_a_custom_report_in_GA4_from_scratch\" >How to create a custom report in GA4 from scratch<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_a_custom_report_in_GA4_using_a_current_report\"><\/span>How to create a custom report in GA4 using a current report<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The fastest way to create a custom report is to start from a current report that is similar to what you want to build.\u00a0<\/p>\n<p>For example, if you want to build a Device category report, you could start from the Tech details report.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Note<\/strong>: As I showed in <a href=\"https:\/\/searchengineland.com\/google-analytics-4-demographic-tech-details-reports-388164\" target=\"_blank\" rel=\"noopener\">Google Analytics 4: A breakdown of Demographic and Tech details reports<\/a>, Device category is actually available out of the box. You just need to change the primary dimension in the Tech details report.\u00a0<\/p>\n<p>But if you want it standalone, follow these easy steps.<\/p>\n<p><strong>Step 1: <\/strong>Click the edit icon in the upper right-hand corner. <\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Then click on the <em>Dimensions<\/em> tab on the right-hand side.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Step 2:<\/strong> Since the dimension we want is already listed (as it\u2019s available in the drop-down of the Tech details report), all we need to do is click the three-dot icon on the right, select <em>Set as default<\/em> for Device category, and then hit <em>Apply<\/em>.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Step 3: <\/strong>Now, all you need to do is click the Save button and choose <em>Save as new report<\/em>. Give it a name like \u201cDevice category\u201d to be clear \u2013 and that\u2019s it!\u00a0<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>If you want it in your left-side navigation, don\u2019t forget to add it to a report collection from the library menu.<\/p>\n<p>Putting it all together, you can create this report in less than 30 seconds.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_a_custom_report_in_GA4_from_scratch\"><\/span>How to create a custom report in GA4 from scratch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s do it one more time, this time from scratch.\u00a0<\/p>\n<p><strong>Step 1: <\/strong>Instead of starting from a report, we\u2019ll start in the Library section by clicking <em>Create new report<\/em> and choosing<em> Create detail report<\/em>.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Step 2: <\/strong>Next, choose a template to start from, or choose blank. <\/p>\n<p>Since I know the Device category dimension is part of the Tech details template, starting there will add relevant metrics and dimensions as a starting point.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><strong>Step 3:<\/strong> Repeat <a href=\"https:\/\/searchengineland.com\/#step-1\" target=\"_blank\" rel=\"noopener\">steps 1-3 from the previous section<\/a> to set Device category as the default dimension, and then save it as a new report with a relevant name. <\/p>\n<p>Again, less than 30 seconds of work to create this custom report.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>These are simple examples, but you can use custom reports to build out exactly the views of data you need.\u00a0<\/p>\n<p>You can even create reports tailored to certain groups, such as an <a href=\"https:\/\/twitter.com\/kristaseiden\/status\/1562869884572143616?s=20&amp;t=VWuz1TpkKR-BDqDm_a8ItQ\" target=\"_blank\" rel=\"noopener noreferrer\">SEO Landing Pages report<\/a>.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-analytics-4-make-custom-report-388925\" target=\"_blank\" rel=\"noopener\">How to make a Google Analytics 4 custom report in ~30 seconds<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Custom reports are a super useful tool built into Google Analytics 4.\u00a0 You can customize any out-of-the-box report, or build your own from scratch.\u00a0 Here, I\u2019ll show you how to build a GA4 custom report in less than 30 seconds. How to create a custom report in GA4 using a current report The fastest way to create a custom report is to start from a current report that is similar to what you want to build.\u00a0 For example, if you want to build a Device category [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6570","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6570"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6570\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}