{"id":6573,"date":"2022-10-26T12:24:50","date_gmt":"2022-10-26T12:24:50","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/"},"modified":"2022-10-26T12:24:50","modified_gmt":"2022-10-26T12:24:50","slug":"how-to-excel-in-your-current-and-future-sem-roles","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/","title":{"rendered":"How to excel in your current and future SEM roles"},"content":{"rendered":"<p>In the <a href=\"https:\/\/searchengineland.com\/sem-career-playbook-388041\" target=\"_blank\" rel=\"noopener\">first part of our SEM career playbook series<\/a>, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel.\u00a0<\/p>\n<p>Your employer often provides opportunities to sharpen your skills and advance your SEM career. If you proactively capture every opportunity to learn and take on more responsibilities, your development will accelerate significantly.\u00a0<\/p>\n<p>Flourishing within an SEM role is a balance of mindset, education, and development. Of course, this could be said for career advancement in any industry.\u00a0<\/p>\n<p>Successful SEM careers have many facets, but if you build a foundation of these attributes, they will serve you well for a long time.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Maintain_a_growth_mindset\" >Maintain a growth mindset\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Self-starter\" >Self-starter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Curious_inclination\" >Curious inclination<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Clear_communication\" >Clear communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Detail-oriented\" >Detail-oriented<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Positive_outlook\" >Positive outlook<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Focus_on_proactive_education\" >Focus on proactive education\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Attend_every_available_training_session\" >Attend every available training session<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Discover_third-party_webinars_and_training\" >Discover third-party webinars and training<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Acquire_all_relevant_certifications\" >Acquire all relevant certifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Read_industry_publications_regularly\" >Read industry publications regularly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Strive_for_continuous_development\" >Strive for continuous development\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Participate_in_a_mentorship_program\" >Participate in a mentorship program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Focus_on_goal-setting_and_achievement\" >Focus on goal-setting and achievement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Understand_your_personality_type\" >Understand your personality type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#Strike_a_balance_to_avoid_burnout\" >Strike a balance to avoid burnout<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/26\/how-to-excel-in-your-current-and-future-sem-roles\/#The_building_blocks_of_a_successful_SEM_career\" >The building blocks of a successful SEM career<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Maintain_a_growth_mindset\"><\/span>Maintain a growth mindset\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The SEM landscape changes constantly and there are no signs of slowing down. This means that everyone in the digital marketing industry is a lifelong learner \u2013 or at least they should be!\u00a0<\/p>\n<p>Many personality types can <a href=\"https:\/\/searchengineland.com\/digital-marketing-career-path-380417\" target=\"_blank\" rel=\"noopener\">find success in digital marketing<\/a>. There is a wide array of tasks and responsibilities that will align with a broad spectrum of working styles and preferences.\u00a0<\/p>\n<p>Everyone is unique and they bring different strengths to their work. <\/p>\n<p>Here are a few universal attributes that will help any individual bring a growth mindset to their current and future roles.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Self-starter\"><\/span>Self-starter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Be ready to dive into projects.\u00a0<\/p>\n<p>A self-starter <a href=\"https:\/\/www.dictionary.com\/browse\/self-starter\" target=\"_blank\" rel=\"noopener noreferrer\">by definition<\/a> is someone \u201cwho begins work or undertakes a project on their own initiative, without needing to be told or encouraged to do so.\u201d<\/p>\n<p>Be the person on your team who is always one step ahead.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Curious_inclination\"><\/span>Curious inclination<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ll say it again, SEM is <strong>always<\/strong> changing. A growth mindset means always learning.\u00a0<\/p>\n<p>Continue learning about every shift in the industry. Be curious about account strategy.\u00a0<\/p>\n<p>Learn why certain objectives are prioritized over others. Understand how the daily tactics impact the overall campaign outcomes.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clear_communication\"><\/span>Clear communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most important skills in any setting is communication. The ability to convey complex ideas in a clear, concise manner is critical.\u00a0<\/p>\n<p>Focus on developing communication skills across all mediums. This includes phone calls, presentations, emails, instant messaging like Slack, and even task delegation.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Detail-oriented\"><\/span>Detail-oriented<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEM activation has a very high level of specificity.\u00a0<\/p>\n<p>There are dozens of settings and details you need to review for each completed task. From account implementation to performance reporting, all require a high level of detail and attention.\u00a0<\/p>\n<p>Be that person on the team that is leading with operational excellence.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Positive_outlook\"><\/span>Positive outlook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No one wants to work with someone who sucks the energy from the team. Be the person on your team who brings positive energy.\u00a0<\/p>\n<p>Of course, no one can be a ray of sunshine all the time. But strive to be a person who is positive and ready to tackle any challenge.\u00a0<\/p>\n<p>A growth mindset can apply to any personality type. If you are more introverted or extroverted, these skills are malleable to your strengths and interests!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focus_on_proactive_education\"><\/span>Focus on proactive education\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t wait for learning opportunities to find you. Proactively seek out avenues to sharpen your skills and grow your expertise. <\/p>\n<p>Be enthusiastic about development and doors will open for you.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Attend_every_available_training_session\"><\/span>Attend every available training session<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most companies offer some sort of training program and some programs are more robust than others. <\/p>\n<p>Make sure to take full advantage of any internal programs that are available. <\/p>\n<p>Don\u2019t just show up and be a passive participant. This is your chance to learn and grow. Make it count.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Discover_third-party_webinars_and_training\"><\/span>Discover third-party webinars and training<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are countless webinars available almost every week from reliable publications and organizations.\u00a0<\/p>\n<p>Create a list of sources that broadcast webinars on a regular basis. This can be a form of ongoing education, even after you have completed the training provided by your company.\u00a0<\/p>\n<p>Here is a quick list of organizations\/publications that offer webinars regularly:\u00a0<\/p>\n<p><a href=\"https:\/\/digitalmarketingdepot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing Depot\u00a0<\/a><a href=\"https:\/\/adsonair.withgoogle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads on Air\u00a0<\/a><a href=\"https:\/\/www.adweek.com\/webinars\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adweek Webinars\u00a0<\/a><a href=\"https:\/\/www.insiderintelligence.com\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">Insider Intelligence \/ eMarketer<\/a><a href=\"https:\/\/digitalmarketinginstitute.com\/resources\/webinars\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing Institute\u00a0<\/a><a href=\"https:\/\/searchengineland.com\/webinars\" target=\"_blank\" rel=\"noopener\">Search Engine Land <\/a>(of course!)\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Acquire_all_relevant_certifications\"><\/span>Acquire all relevant certifications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In SEM, the available certifications are bountiful! <\/p>\n<p>Platform certifications can help establish and baseline knowledge. They can also help refresh your knowledge.\u00a0<\/p>\n<p>Most SEM certifications are valid for a year, so you should keep them up-to-date.\u00a0<\/p>\n<p>Here is a quick list of certifications everyone in SEM should acquire:\u00a0<\/p>\n<p><a href=\"https:\/\/skillshop.exceedlms.com\/student\/catalog\/list?category_ids=2844-google-ads-certifications\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads Skillshop Certification<\/a><a href=\"https:\/\/learninglab.about.ads.microsoft.com\/training\/training-certification\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Ads Certification<\/a><a href=\"https:\/\/www.linkedin.com\/learning\/topics\/pay-per-click-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn Learning SEM Certifications<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Read_industry_publications_regularly\"><\/span>Read industry publications regularly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Done! You are here at Search Engine Land, so you are well on your way!\u00a0<\/p>\n<p>Be sure to read Search Engine Land (this is not a paid spot) and other industry publications daily.\u00a0<\/p>\n<p>I learn new things constantly from the excellent articles posted in these publications.\u00a0<\/p>\n<p>Here are a few publications to bookmark or add to your RSS feed reader:\u00a0<\/p>\n<p>Search Engine Land (of course!)<a href=\"https:\/\/blog.google\/products\/ads-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads &amp; Commerce<\/a><a href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Think with Google<\/a><a href=\"https:\/\/www.youtube.com\/channel\/UCgl9rHdm9KojNRWs56QI_hg\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads YouTube Channel<\/a><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Advertising Blog<\/a><\/p>\n<p>How you manage SEM campaigns today will be different than how they will be managed three years from now.\u00a0 <\/p>\n<p>Reading these publications will help you stay on top of the industry.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strive_for_continuous_development\"><\/span>Strive for continuous development\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you can see, learning never stops in the SEM industry. This should excite and inspire you!\u00a0<\/p>\n<p>There are elements of digital marketing that you can master like <a href=\"https:\/\/searchengineland.com\/15-ppc-pro-tips-writing-text-ads-288956\" target=\"_blank\" rel=\"noopener\">writing persuasive copy<\/a> (people are people and that won\u2019t change).<\/p>\n<p>Some elements change every year and you have to stay on top of this. For a successful career in SEM, you have to develop all of your skills.<\/p>\n<p>You should strive for continuous development of your SEM-specific skills and other skills that are required to be successful in the marketplace.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Participate_in_a_mentorship_program\"><\/span>Participate in a mentorship program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many companies offer a mentorship program. Some are more formal than others.\u00a0<\/p>\n<p>If your company does not have a mentor program in place, you could reach out to a senior team member directly to ask if they would like to serve as a mentor.\u00a0<\/p>\n<p>Mentors can provide insights that you may not get from a direct manager.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_goal-setting_and_achievement\"><\/span>Focus on goal-setting and achievement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Be fanatical about setting goals and milestones for yourself. Most companies offer a review process, usually every six months, but it varies.\u00a0<\/p>\n<p>Don\u2019t be a passive participant in this process. Think about how you want to grow over the next quarter or six months.<\/p>\n<p>Always come to your review with a vision for your development.\u00a0<\/p>\n<p>Of course, your manager will have their own ideas on growth and improvement \u2013 but you should arrive at your review ready to discuss your goals.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understand_your_personality_type\"><\/span>Understand your personality type<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Self-reflection and awareness can serve your career very well.\u00a0<\/p>\n<p>Often creating personality profiles can feel pointless. But that\u2019s because we don\u2019t take them seriously or put them into action.\u00a0<\/p>\n<p>If your company offers a personality finder type of program, use it! Learn more about your personality.<\/p>\n<p>Hopefully, you\u2019ll understand how you work best. This will help your long-term growth.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strike_a_balance_to_avoid_burnout\"><\/span>Strike a balance to avoid burnout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No one can grow, develop or do good work if they are feeling burned out. SEM work is fast-paced and endless because there is always work to do!\u00a0<\/p>\n<p>It\u2019s like running a marathon at a full sprint up a hill in the rain while being chased by a bear.\u00a0<\/p>\n<p>I\u2019m joking. Sort of.\u00a0<\/p>\n<p>Learn how to <a href=\"https:\/\/searchengineland.com\/ppc-frenzy-387815\" target=\"_blank\" rel=\"noopener\">be aware of burnout<\/a> and take your mental health seriously so that your best self can show up to work every day.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_building_blocks_of_a_successful_SEM_career\"><\/span>The building blocks of a successful SEM career<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building an awesome SEM career can be complex and challenging at times.\u00a0<\/p>\n<p>Hopefully, this list is a great resource for anyone getting started. Or perhaps these are helpful resources for anyone who is looking to kick their career into overdrive.\u00a0<\/p>\n<p>In our next article for this series, we\u2019ll dive into the on-the-job performance that will help advance your SEM career.\u00a0<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/current-future-sem-roles-389028\" target=\"_blank\" rel=\"noopener\">How to excel in your current and future SEM roles<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel.\u00a0 Your employer often provides opportunities to sharpen your skills and advance your SEM career. If you proactively capture every opportunity to learn and take on more responsibilities, your development will accelerate significantly.\u00a0 Flourishing within an SEM role is a balance of mindset, education, and development. Of course, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6573","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6573"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6573\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}