{"id":6596,"date":"2022-10-27T11:10:30","date_gmt":"2022-10-27T11:10:30","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/drive-more-revenue-now-customer-focused-strategies-to-boost-conversion-rates-by-sheerid\/"},"modified":"2022-10-27T11:10:30","modified_gmt":"2022-10-27T11:10:30","slug":"drive-more-revenue-now-customer-focused-strategies-to-boost-conversion-rates-by-sheerid","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/drive-more-revenue-now-customer-focused-strategies-to-boost-conversion-rates-by-sheerid\/","title":{"rendered":"Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID"},"content":{"rendered":"<div class=\"wp-block-image\">\n<\/div>\n<p>The \u201cwill-they-won\u2019t-they?\u201d talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, \u201cHow can we continue acquiring new customers and keep the ones we already have?\u201d<\/p>\n<p>Optimizing your conversion rates with a customer-focused mindset is a great place to start. Here are four quick tips to drive higher conversions (and an invitation for a behind-the-screen tour of the highest-converting verification platform on the market).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/drive-more-revenue-now-customer-focused-strategies-to-boost-conversion-rates-by-sheerid\/#1_Testimonials_talk\" >1. Testimonials talk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/drive-more-revenue-now-customer-focused-strategies-to-boost-conversion-rates-by-sheerid\/#2_Re-engagement_converts\" >2. Re-engagement converts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/drive-more-revenue-now-customer-focused-strategies-to-boost-conversion-rates-by-sheerid\/#3_Personalized_marketing_nurtures_loyalty\" >3. Personalized marketing nurtures loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/drive-more-revenue-now-customer-focused-strategies-to-boost-conversion-rates-by-sheerid\/#4_Exclusive_offers_boost_shares\" >4. Exclusive offers boost shares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/drive-more-revenue-now-customer-focused-strategies-to-boost-conversion-rates-by-sheerid\/#Ready_to_increase_conversions\" >Ready to increase conversions?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Testimonials_talk\"><\/span>1. Testimonials talk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Savvy consumers know that brand messaging is inherently biased, so reading reviews from real customers makes them feel more confident in a brand\u2019s products and services. Reach out to customers who have already let you know that they\u2019re happy with your services to gather some strong quotes, then, with their permission, place these testimonials in strategic places across your site and on your high-value pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Re-engagement_converts\"><\/span>2. Re-engagement converts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have the contact information of customers who visited your site but did not convert, you can send them an email or an SMS reminder to complete their action or purchase. And even after a customer has converted, keep encouraging them to convert again and again! You can keep converted customers engaged with personalized content, special deals, product recommendations, <a href=\"https:\/\/www.sheerid.com\/blog\/customer-loyalty-programs\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty programs<\/a>, and requests to submit feedback.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Personalized_marketing_nurtures_loyalty\"><\/span>3. Personalized marketing nurtures loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your marketing and conversion rates will be much more successful if you target specific customer groups with personalized messaging. After all, <a href=\"https:\/\/explodingtopics.com\/blog\/personalization-stats\" target=\"_blank\" rel=\"noopener noreferrer\">89% of marketers<\/a> observed a positive ROI when they used personalized marketing techniques. To do this, start by <a href=\"https:\/\/www.sheerid.com\/blog\/market-segmentation-top-brands\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">segmenting your audience<\/a>.<\/p>\n<p>You can segment based on many factors, but one of the most effective is by using identity-based attributes such as job (i.e. teachers) or life stage (i.e. new movers). This technique is called <a href=\"https:\/\/www.sheerid.com\/business\/what-is-identity-marketing\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">identity marketing<\/a>. Because identity marketing targets groups (known as <a href=\"https:\/\/www.sheerid.com\/business\/what-is-identity-marketing\/consumer-communities\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">consumer communities<\/a>) that share a commonality that they strongly identify with, it allows you to forge a stronger connection with the individuals who belong to them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Exclusive_offers_boost_shares\"><\/span>4. Exclusive offers boost shares<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.sheerid.com\/business\/resources\/promotional_pricing\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">Promotional pricing<\/a> gives customers a reason to give your brand a try, even if they\u2019re on the fence or are looking to save money. More than that, <a href=\"https:\/\/www.sheerid.com\/blog\/why-offer-a-discount\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">offering exclusive discounts<\/a> to the consumer communities discussed above essentially rewards customers for belonging to a group.<\/p>\n<p>This offer strategy makes customers feel valued, which <a href=\"https:\/\/www.sheerid.com\/blog\/loyalty-marketing-strategy\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">encourages loyalty<\/a> and conversions. For instance, <a href=\"https:\/\/www.sheerid.com\/business\/identity-marketing-platform\/solutions\/verification\/student\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">77% of students<\/a> prefer to shop with a brand that offers a student discount, and <a href=\"https:\/\/www.sheerid.com\/business\/identity-marketing-platform\/solutions\/verification\/healthcare\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">60% of healthcare workers <\/a>would try a new brand if given an exclusive discount. These consumer communities will also often share your offer with others in their network, giving you a free promotional boost.<\/p>\n<p>To <a href=\"https:\/\/www.sheerid.com\/business\/identity-marketing-platform\/solutions\/discount-fraud-protection?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">protect your discount from fraud<\/a>, require verification during the redemption process. A digital verification solution can confirm customer eligibility instantly, ensuring your customers still enjoy a fast, seamless experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ready_to_increase_conversions\"><\/span>Ready to increase conversions?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While there are many ways to improve your conversion rate and campaign performance, identity marketing is one of the most effective. Brands that launch <a href=\"https:\/\/www.sheerid.com\/business\/identity-marketing-platform\/solutions\/personalized-reward-offers?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">personalized discount programs<\/a> with <a href=\"https:\/\/www.sheerid.com\/business\/identity-marketing-platform\/?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">SheerID\u2019s Identity Marketing Platform<\/a> see impressive conversion optimization results. For instance, when <a href=\"https:\/\/resources.sheerid.com\/customer-stories\/asics-success-story?_cord_id=c6a16877-649d-4d94-b2d2-ee062ad8bdec\" target=\"_blank\" rel=\"noopener noreferrer\">ASICS <\/a>offered a 60% discount to healthcare workers, military members and first responders, conversions increased by 100%.<\/p>\n<p>These targeted promotions drive conversions, boost ROI and encourage long-term loyalty. Want to see more?<\/p>\n<p><a href=\"https:\/\/lp.sheerid.com\/product-tour.html?utm_source=martech&amp;utm_medium=web&amp;utm_campaign=brandawareness_websitevisits\" target=\"_blank\" rel=\"noopener noreferrer\">Take a Tour<\/a><\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/drive-more-revenue-now-customer-focused-strategies-to-boost-conversion-rates-389021\" target=\"_blank\" rel=\"noopener\">Drive more revenue now: Customer-focused strategies to boost conversion rates<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The \u201cwill-they-won\u2019t-they?\u201d talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, \u201cHow can we continue acquiring new customers and keep the ones we already have?\u201d Optimizing your conversion rates with a customer-focused mindset is a great place to start. Here are four quick tips to drive higher conversions (and an invitation for a behind-the-screen tour of the highest-converting verification platform on the market). 1. Testimonials talk Savvy consumers know that brand messaging is inherently biased, so reading reviews from real [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6596","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6596"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6596\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}