{"id":6597,"date":"2022-10-27T11:10:30","date_gmt":"2022-10-27T11:10:30","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/why-agencies-must-be-transparent-with-clients\/"},"modified":"2022-10-27T11:10:30","modified_gmt":"2022-10-27T11:10:30","slug":"why-agencies-must-be-transparent-with-clients","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/why-agencies-must-be-transparent-with-clients\/","title":{"rendered":"Why agencies must be transparent with clients"},"content":{"rendered":"

Years ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task \u2013 learning SEO<\/a>.\u00a0<\/p>\n

I asked him what SEO meant, and he responded, \u201cSearch engine optimization. I don\u2019t trust the people I\u2019m working with anymore and need you to learn it.\u201d\u00a0<\/p>\n

As I began to learn and discuss my findings with him, he explained that his website had disappeared entirely from Google\u2019s SERPs.\u00a0<\/p>\n

The company he had been paying to handle SEO for nearly a decade could not, or would not, tell him why it happened.\u00a0<\/p>\n

My biggest takeaway from this other company\u2019s neglect was not their disappointing work but how badly they responded to my boss and their poor communication skills.\u00a0<\/p>\n

Had they been transparent and honest, my then-boss would have allowed them to fix it \u2013 and I would never have had the opportunity to learn SEO.\u00a0<\/p>\n

However, they did not, and the course of my career changed as I dove head-first into SEO, quickly becoming a passion that fed my competitive instincts.\u00a0<\/p>\n

Several years later, I started my own SEO company, focusing on doing things right and emphasizing transparency and communication.\u00a0<\/p>\n

My first goal was never to hear the question, \u201cWhere is my money going?\u201d<\/p>\n

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