{"id":6607,"date":"2022-10-27T14:53:55","date_gmt":"2022-10-27T14:53:55","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/ga4-gets-new-homepage-experience-5-new-features\/"},"modified":"2022-10-27T14:53:55","modified_gmt":"2022-10-27T14:53:55","slug":"ga4-gets-new-homepage-experience-5-new-features","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/ga4-gets-new-homepage-experience-5-new-features\/","title":{"rendered":"GA4 gets new homepage experience, 5 new features"},"content":{"rendered":"<p>Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/ga4-gets-new-homepage-experience-5-new-features\/#Insights_through_machine_learning\" >Insights through machine learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/ga4-gets-new-homepage-experience-5-new-features\/#Integrations_and_solutions_to_power_better_ROI\" >Integrations and solutions to power better ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/ga4-gets-new-homepage-experience-5-new-features\/#GA4_Setup_Assistant_updates\" >GA4 Setup Assistant updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/10\/27\/ga4-gets-new-homepage-experience-5-new-features\/#New_migration_deadline_for_360_customers\" >New migration deadline for 360 customers<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Insights_through_machine_learning\"><\/span>Insights through machine learning <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Behavioral modeling. <\/strong>Behavior modeling with real time reporting will give advertisers a complete picture of user behavior as it happens, in a privacy-centric way.\u00a0<\/p>\n<p>Behavior modeling uses machine learning to fill in the gaps of your understanding of customer behavior when cookies and other identifiers aren\u2019t available. <\/p>\n<p>Real-time updates will be available in the near future to give advertisers a complete view of the customer journey as it\u2019s happening. <\/p>\n<p><strong>The new home page experience.<\/strong> Originally previewed at Google Marketing Live and available to all advertisers as of today, is personalized for customers, highlighting key top-line trends, real-time behavior and their most viewed reports. Additionally, it uses machine learning to look for trends and insights and surfaces them directly to advertisers on the home page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integrations_and_solutions_to_power_better_ROI\"><\/span>Integrations and solutions to power better ROI <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Data-driven attribution (DDA).<\/strong> DDA was introduced into GA4 earlier this year, after becoming the default for all ads conversions last fall. Soon, Google will launch custom channel grouping, a feature that lets advertisers combine different channels to compare cost-per-acquisition and return-on-ad-spend based on data-driven attribution. For example, businesses will be able to compare the performance of their paid search brand with their non-brand campaigns.<\/p>\n<p><strong>Integration with Campaign Manager 360. <\/strong>With this integration, you\u2019ll be able to see a more complete picture of your campaign performance alongside web and app behavioral metrics.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4_Setup_Assistant_updates\"><\/span>GA4 Setup Assistant updates <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Universal Analytics (UA) is sunsetting in 2023, so to help advertisers complete the transition easily, Google is rolling out an update early next year that will automatically help standard UA users set up their GA4 properties.<\/p>\n<p>Google\u2019s step-by-step guide will help you migrate to GA4 on your own if you choose to opt out of using the Setup Assistant. If you choose to utilize the Setup Assistant, you can access it in the admin section of your UA property. <\/p>\n<p>Beginning early next year, the Setup Assistant will create a new Google Analytics 4 property for each standard UA property that doesn\u2019t already have one. It should also be noted \u201cthe new GA4 properties will be connected with the corresponding UA properties to match your privacy and collection settings. They\u2019ll also enable equivalent basic features such as goals and Google Ads links,\u201d Google said. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"New_migration_deadline_for_360_customers\"><\/span>New migration deadline for 360 customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Additionally, we acknowledge that this is a complex transition, especially for enterprise customers which is why we\u2019re pushing the migration deadline for 360 customers from October 2023 to July 2024, to ensure a successful setup.\u00a0<\/p>\n<p><strong>Dig deeper. <\/strong>You can read the full announcement and more details on the features on the <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/Turn-insights-ROI-Google-Analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Google Marketing Blog<\/a>. <\/p>\n<p><strong>Why we care.<\/strong> GA4 has been an inconvenient thorn in the garden of marketing. Maybe that\u2019s being dramatic, but most advertisers are putting off implementing the new Analytics property to the very last minute. This is a bad idea. <\/p>\n<p>If you haven\u2019t set up GA4 yet, get started on it asap. Utilize the Setup Assistant to begin collecting data, then go back later and customize your dashboard and create additional views. <\/p>\n<p>These new features are only helpful if you\u2019re actually using the product.<\/p>\n<p><strong>More resources. <\/strong>Check out these additional resources to help you set up and get the most out of GA4:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/11-steps-to-setting-up-a-successful-ga4-property-388458\" target=\"_blank\" rel=\"noopener noreferrer\">11 steps to setting up a successful GA4 property<\/a><a href=\"https:\/\/searchengineland.com\/ga4-now-has-an-enhanced-measurement-option-for-form-interactions-388424\" target=\"_blank\" rel=\"noopener noreferrer\">GA4 now has an enhanced measurement option for Form interactions<\/a><a href=\"https:\/\/searchengineland.com\/google-analytics-4-attribution-guide-388626\" target=\"_blank\" rel=\"noopener noreferrer\">Your guide to Google Analytics 4 attribution<\/a><a href=\"https:\/\/searchengineland.com\/google-analytics-4-demographic-tech-details-reports-388164\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4: A breakdown of Demographic and Tech details reports<\/a><a href=\"https:\/\/searchengineland.com\/google-analytics-4-integration-now-available-for-ads-manager-386370\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4 integration now available for Ads Manager<\/a><a href=\"https:\/\/searchengineland.com\/google-analytics-4-migration-guide-386201\" target=\"_blank\" rel=\"noopener noreferrer\">How to migrate to Google Analytics 4: A step-by-step guide<\/a><\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/a-new-homepage-experience-plus-5-other-new-ga4-features-389104\" target=\"_blank\" rel=\"noopener\">GA4 gets new homepage experience, 5 new features<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. Insights through machine learning Behavioral modeling. Behavior modeling with real time reporting will give advertisers a complete picture of user behavior as it happens, in a privacy-centric way.\u00a0 Behavior modeling uses machine learning to fill in the gaps of your understanding of customer behavior when cookies and other identifiers aren\u2019t available. Real-time updates will be available in the near future to give [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6607","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6607"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6607\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}