{"id":6643,"date":"2022-10-31T11:46:51","date_gmt":"2022-10-31T11:46:51","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/10\/31\/microsoft-performance-max-import-updates\/"},"modified":"2022-10-31T11:46:51","modified_gmt":"2022-10-31T11:46:51","slug":"microsoft-performance-max-import-updates","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/10\/31\/microsoft-performance-max-import-updates\/","title":{"rendered":"Microsoft Performance Max import updates"},"content":{"rendered":"<p>Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. \u00a0<\/p>\n<p>They\u2019ve also started a pilot program for importing Performance max campaigns that aren\u2019t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).\u00a0<\/p>\n<p><strong>Best practices. <\/strong>Microsoft outlines the following best practices for importing Performance Max campaigns using the Merchant Center. <\/p>\n<p>The following are best practices for importing Performance Max campaigns <em>without <\/em>Merchant Center.<\/p>\n<p><strong>Use the Google Import Tool. <\/strong>You can access the Google Import Tool <a href=\"https:\/\/about.ads.microsoft.com\/CMSMessages\/accessdenied.aspx?resstring=virtualcontext.accessdenied&amp;hash=eda66ead795f5a22cd9742398f1bc5e3480f8fa98e1a042973439dd6e35dbf0a\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. <\/p>\n<p><strong>Dig deeper.<\/strong> Read the Microsoft blog announcement and access the setup checklist here. <\/p>\n<p>Why we care. <\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/microsoft-performance-max-import-updates-389204\" target=\"_blank\" rel=\"noopener\">Microsoft Performance Max import updates<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. \u00a0 They\u2019ve also started a pilot program for importing Performance max campaigns that aren\u2019t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).\u00a0 Best practices. Microsoft outlines the following best practices for importing Performance Max campaigns using the Merchant Center. The following are best practices for importing Performance Max campaigns without Merchant Center. Use [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6643","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6643"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6643\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}