{"id":6664,"date":"2022-11-01T11:14:27","date_gmt":"2022-11-01T11:14:27","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/"},"modified":"2022-11-01T11:14:27","modified_gmt":"2022-11-01T11:14:27","slug":"microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/","title":{"rendered":"Microsoft credit card ads are now available globally, plus 11 other new product updates"},"content":{"rendered":"<p>Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads.<\/p>\n<p>Let\u2019s dive in. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#1_Credit_card_ads\" >1. Credit card ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#2_Performance_Max_import\" >2. Performance Max import<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#3_No-code_conversion_setup_wizard_beta\" >3. No-code conversion setup wizard beta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#4_New_UET_tag_dashboard\" >4. New UET tag dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#5_RSA_recommendations_through_the_API\" >5. RSA recommendations through the API<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#6_PrestaShop_partnership\" >6. PrestaShop partnership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#7_Aggregator_partner_options\" >7. Aggregator partner options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#8_Audience_Ads_management_in_Microsoft_Editor\" >8. Audience Ads management in Microsoft Editor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#9_In-market_audience_targeting_for_soccer_fans\" >9. In-market audience targeting for soccer fans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#10_Customer_Match_availability\" >10. Customer Match availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#11_Similar_Audiences_available_in_more_markets\" >11. Similar Audiences available in more markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#12_Audience_Network_CPM_pricing\" >12. Audience Network CPM pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/01\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates\/#Honorable_mention_Netflixs_ad-supported_tier\" >Honorable mention: Netflix&#8217;s ad-supported tier<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Credit_card_ads\"><\/span>1. Credit card ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/microsoft-advertisings-new-credit-card-ads-continue-its-streak-of-vertical-specific-products-374714\" target=\"_blank\" rel=\"noopener\">Credit card ads<\/a> were launched last year to advertisers in the US and Canada. Now, they\u2019re available globally. <\/p>\n<p>Credit card ads appear on the right rail of Bing search results and run alongside mainline text ad placements. These ads can trigger for queries like brand name, card category and credit level.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Performance_Max_import\"><\/span>2. Performance Max import<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Microsoft just announced that the <a href=\"https:\/\/searchengineland.com\/microsoft-performance-max-import-updates-389204\" target=\"_blank\" rel=\"noopener\">Performance Max import tool<\/a> is now available with or without a Merchant Center feed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_No-code_conversion_setup_wizard_beta\"><\/span>3. No-code conversion setup wizard beta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A beta is now available to advertisers to let you set up conversion tracking via Clarity. By having\u00a0Microsoft Clarity insights for Microsoft Advertising\u00a0enabled within your Universal Event Tracking (UET) tag setup, you can now set up conversion tracking by event, as well as measure performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_New_UET_tag_dashboard\"><\/span>4. New UET tag dashboard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a new UET tag dashboard that can help you monitor tag data and fix issues. The dashboard includes real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_RSA_recommendations_through_the_API\"><\/span>5. RSA recommendations through the API<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Microsoft ETAs are going away on February 1, 2023. You can now upload RSA recommendations to your accounts using the bulk API. This is to help advertisers migrate top-performing content to RSAs and ensure all ad groups have RSA before February.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_PrestaShop_partnership\"><\/span>6. PrestaShop partnership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PrestaShop is a freemium, open-source e-commerce platform that\u2019s an alternative to Shopify. PrestaShop merchants can now connect natively to the Microsoft Advertising platform module within the PrestaShop experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Aggregator_partner_options\"><\/span> 7. Aggregator partner options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Directly from the Microsoft <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/november-2022\/credit-card-ads-and-other-product-updates-for-november\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a>, \u201cFor retailers working with aggregators, we\u2019ve removed the \u201call-or-nothing\u201d choice for direct retailers, and they can now choose to block only specific aggregators from paid listings (Product Ads). Now available in all Shopping Campaigns global markets.\u201d <\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Audience_Ads_management_in_Microsoft_Editor\"><\/span>8. Audience Ads management in Microsoft Editor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertisers can now manage Audience Ads with multiple assets from within the Microsoft Editor tool.\u00a0<a href=\"https:\/\/searchengineland.com\/microsoft-has-just-introduced-multimedia-ads-387879\" target=\"_blank\" rel=\"noopener\">Support for Multimedia Ads<\/a> was also added to the editor tool in September. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_In-market_audience_targeting_for_soccer_fans\"><\/span>9. In-market audience targeting for soccer fans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Microsoft has developed an easy-to-use\u00a0<a href=\"https:\/\/about.ads.microsoft.com\/en-us\/solutions\/audience-targeting\/in-market-audiences\" target=\"_blank\" rel=\"noopener\">In-market Audience<\/a> specifically designed for the Word Cup, starting on November 20, which will allow you to target high-value customers across the Microsoft Search and Audience Networks.\u00a0<\/p>\n<p><strong>How to use it. <\/strong>Microsoft says, \u201cApply our \u201cQatar 2022 football\u201d audience to your campaigns. On search campaigns, associate these audiences to your existing top-performing ad groups with \u201cbid only\u201d targeting and a bid boost of 20% to begin, then adjust as you evaluate performance. On your audience campaigns, add these lists in \u201ctarget and bid\u201d to your existing campaigns that use In-market Audiences, or create a separate campaign to target these sports enthusiasts.\u201d\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing\u2026Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Customer_Match_availability\"><\/span>10. Customer Match availability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer Match is now available in all Microsoft Advertising markets (excluding China). To get started with this feature, either directly upload your customer lists to Microsoft Advertising or connect your customer data platform (CDP) to import the data.\u00a0<\/p>\n<p>Microsoft says &#8220;We&#8217;ve recently expanded the CDPs that can connect to Microsoft Advertising and have integrations with Lytics\u00a0<em>new<\/em><strong>,\u00a0<\/strong>Amperity, Adobe Advertising Cloud, and Skai. For more information on how to connect your CDP to Microsoft Advertising, work with your account team or our\u00a0<a href=\"https:\/\/about.ads.microsoft.com\/en-us\/microsoft-advertising-support\" target=\"_blank\" rel=\"noopener noreferrer\">support team<\/a>.&#8221;\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Similar_Audiences_available_in_more_markets\"><\/span>11. Similar Audiences available in more markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Google is doing away with <a href=\"https:\/\/searchengineland.com\/google-is-getting-rid-of-similar-audiences-segments-389234\" target=\"_blank\" rel=\"noopener\">Similar Audiences segments<\/a>, Microsoft is embracing them. Similar Audiences can be used in the US and Canada, and now, they\u2019re now generally available in more markets.\u00a0You can see the full list of markets on the Microsoft blog <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/november-2022\/credit-card-ads-and-other-product-updates-for-november\" target=\"_blank\" rel=\"noopener noreferrer\">announcement<\/a>. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Audience_Network_CPM_pricing\"><\/span>12. Audience Network CPM pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For advertisers who run image ads on the\u00a0<a href=\"https:\/\/about.ads.microsoft.com\/en-us\/solutions\/microsoft-audience-network\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Audience Network<\/a>, the manual bidding options have been expanded- with the addition of CPM pricing. With this pricing model, you specify a maximum amount you are willing to pay for 1,000 impressions. This pricing model is now available in all markets where the Microsoft Audience Network is available!<\/p>\n<p>if you don&#8217;t want to use CPM, you can use the manual cost-per-click (CPC) pricing model or choose Enhanced CPC.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Honorable_mention_Netflixs_ad-supported_tier\"><\/span>Honorable mention: Netflix&#8217;s ad-supported tier<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don&#8217;t forget that <a href=\"https:\/\/searchengineland.com\/netflix-microsoft-partner-for-ad-supported-subscription-plan-386482\" target=\"_blank\" rel=\"noopener\">Netflix has partnered with Microsoft<\/a> to deliver an ad-supported subscription plan to the streaming platform. That ad-supported tier is set to launch on November 3. <\/p>\n<p><strong>Why we care. <\/strong>In my opinion, Microsoft is worth testing, if you haven&#8217;t done so already. Whereas Google is leaning toward full automation, Microsoft is still keeping and allowing the use of many of the manual bidding and audience segments that Google is getting rid of. <\/p>\n<p>The addition and updates of these features should be good news to advertisers looking for alternative search and audience options, as well as more control over their ad campaigns.<\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/microsoft-credit-card-ads-are-now-available-globally-plus-11-other-new-product-updates-389235\" target=\"_blank\" rel=\"noopener\">Microsoft credit card ads are now available globally, plus 11 other new product updates<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Let\u2019s dive in. 1. Credit card ads Credit card ads were launched last year to advertisers in the US and Canada. Now, they\u2019re available globally. Credit card ads appear on the right rail of Bing search results and run alongside mainline text ad placements. These ads can trigger for queries like brand name, card category and credit level. 2. Performance Max import Microsoft just announced that the Performance [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6664","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6664"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6664\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}