The Media Rating Council (MRC), has just given Facebook\u2019s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app.\u00a0<\/p>\n
This accreditation is of Meta\u2019s\u00a0Partner Monetization Policies<\/a>,\u00a0Content Monetization Policies<\/a>\u00a0and associated\u00a0content-level brand safety and suitability controls<\/a> for the placements mentioned above. <\/p>\n What is the MRC. <\/strong>Meta says \u201cThe MRC is a nonprofit industry organization whose goal is to ensure metrics and measurement across the media industry are valid, reliable and effective. The MRC also works with the\u00a0Global Alliance for Responsible Media<\/a>\u00a0(GARM) in developing MRC\u2019s industry standards around brand safety and suitability, which aim to ensure harmful content is not monetized.\u201d<\/p>\n MRC requirements. <\/strong>Meta says they conducted in-depth preparation prior to the external audit, during which they provided data and evidence for the auditors to test their systems and conduct their assessment. Meta says that through the external audit, they demonstrated to the MRC that their processes and systems meet its rigorous requirements across several areas, including:<\/p>\n Enforcement of Content and Partner Monetization Policies through machine learning and human reviewQuality assurance of business partners and performance measurementThe\u00a0controls made available<\/a>\u00a0to advertisers on the platformsBrand safety reporting and disclosures<\/p>\n Testing further brand suitability. <\/strong>Meta also\u00a0announced<\/a>\u00a0in March that they were testing a content-based inventory filter for Facebook Feed and Instagram Feed. \u201cWe will continue to iterate on the brand safety and suitability solutions we make available to businesses and plan to extend the MRC audit to the content-based inventory filter controls for Feed once they are generally available,\u201d Meta says. <\/p>\n Dig deeper. <\/strong>Read the announcement from Meta here<\/a>. <\/p>\n Why we care. <\/strong>Normally Meta wouldn\u2019t be at the top of my mind when I think of brand safety. But I think it deserves a little credit. In addition to the numerous safety measures implemented, they also reinstated their political ad restrictions<\/a> for the week leading up to the general election, just like they did in 2020.<\/p>\n Meta seems to be working hard to regain its reputation. This is more than I can say for some other brands<\/a> in the news this week. Meta may not be the most popular ad platform for advertisers anymore, but it\u2019s climbing the ranks again as far as giving marketers more control over their brand safety options.\u00a0<\/p>\n The post Meta earns MRC accreditation for content-level brand safety on Facebook<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" The Media Rating Council (MRC), has just given Facebook\u2019s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app.\u00a0 This accreditation is of Meta\u2019s\u00a0Partner Monetization Policies,\u00a0Content Monetization Policies\u00a0and associated\u00a0content-level brand safety and suitability controls for the placements mentioned above. What is the MRC. Meta says \u201cThe MRC is a nonprofit industry organization whose goal is to ensure metrics and measurement across the media industry are valid, reliable and effective. The MRC also works with […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6682","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6682"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6682\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}