{"id":6697,"date":"2022-11-02T12:02:44","date_gmt":"2022-11-02T12:02:44","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/"},"modified":"2022-11-02T12:02:44","modified_gmt":"2022-11-02T12:02:44","slug":"the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/","title":{"rendered":"The ultimate recipe for writing SEO optimized content by Rablab"},"content":{"rendered":"<p>It\u2019s been said countless times throughout the years, and we\u2019ll say it again: in SEO, content is king.<\/p>\n<p>The importance of content has never been devalued by Google. However, the importance of quality content tends to become an increasingly important ranking factor.<\/p>\n<p>This is where you tell me \u201cOkay! But <strong>what does quality SEO content look like in 2022?<\/strong>\u201c<\/p>\n<p>And I answer you \u201cLet me introduce you to the recipe for good content as if you were in your kitchen ready to cook up a tasty dish\u201d.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/#1_%E2%80%93_Incorporate_a_reasonable_number_of_keywords_into_your_post\" >1 \u2013 Incorporate a reasonable number of keywords into your post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/#2_%E2%80%93_Sprinkle_everything_with_a_title_%E2%80%93_meta_description\" >2 \u2013 Sprinkle everything with a title \u2013 meta description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/#3_%E2%80%93_Structure_the_post_with_explicit_Hn_tags\" >3 \u2013 Structure the post with explicit Hn tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/#4_%E2%80%93_Bring_back_the_images_with_a_good_dose_of_alt_tags\" >4 \u2013 Bring back the images with a good dose of alt tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/#5_%E2%80%93_Season_with_relevant_content\" >5 \u2013 Season with relevant content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/#6_%E2%80%93_Serve_everything_accompanied_by_semantic_keywords\" >6 \u2013 Serve everything accompanied by semantic keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/#7_%E2%80%93_Soak_your_content_in_a_bath_of_interlinks\" >7 \u2013 Soak your content in a bath of interlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/#8_%E2%80%93_Use_bold_and_italic_HTML_to_highlight_your_keywords\" >8 \u2013 Use bold and italic (HTML) to highlight your keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/02\/the-ultimate-recipe-for-writing-seo-optimized-content-by-rablab\/#9_%E2%80%93_Keep_it_fresh_and_enjoy\" >9 \u2013 Keep it fresh and enjoy!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Incorporate_a_reasonable_number_of_keywords_into_your_post\"><\/span><a><\/a>1 \u2013 Incorporate a reasonable number of keywords into your post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step is to <strong>select quality keywords<\/strong> that will serve as the foundation of your article. Ideally, get your hands on keywords with good search volumes and a reasonable keyword difficulty. Feel free to target long-tail keywords for shorter-term results.<\/p>\n<p>You can start from a topic that you have in mind by querying search volumes on specific keywords, with a tool such as <a href=\"https:\/\/semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Semrush<\/a>. Or you can search for a specific topic by exploring the possibilities with your favorite keyword research tool.<\/p>\n<p>For example, to come to this post idea, I didn\u2019t really do anything original. I simply typed the word \u201cSEO\u201d into my tool.<\/p>\n<p>After five minutes spent filtering the keywords to explore the possibilities, the topic was found.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Once your <em>main query<\/em> has been found, look for <em>secondary queries<\/em> to solidify your <em>semantics<\/em>. By doing research around the query \u201c<strong>optimize SEO content,<\/strong>\u201d Semrush returned interesting results to add to my post.<\/p>\n<p>I sorted it out in a nice table that I share with you here:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Once your <strong>keyword list<\/strong> is established, integrate them into your post. No need to repeat them at the beginning of each sentence, it would be unproductive. Just make them appear naturally in the important <em>HTML tags<\/em> of your page, and in the body text.<\/p>\n<p>This will be the best SEO search engine optimization practice.<\/p>\n<p>Finally, <strong>keep the keyword density between 2% and 5% of the total word count of your post<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Sprinkle_everything_with_a_title_%E2%80%93_meta_description\"><\/span><a><\/a>2 \u2013 Sprinkle everything with a title \u2013 meta description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have the tools, let\u2019s get cooking.<\/p>\n<p>Before tackling the main content of your post, focus on two of the hottest SEO tags: the <strong>title tag<\/strong>, and the <strong>meta-description tag<\/strong>.<\/p>\n<p>The idea will be to fill them with your main keywords in compliance with <em>Google guidelines<\/em>.<\/p>\n<p>Let me give you an overview of the title\/meta-description tags of this post to see the correlation with my <strong>keyword research<\/strong>.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Structure_the_post_with_explicit_Hn_tags\"><\/span><a><\/a>3 \u2013 Structure the post with explicit Hn tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We are starting to get closer to the heart of the recipe: the content itself!<\/p>\n<p>When I write <strong>SEO content<\/strong>, I like to begin my optimizations by outlining <strong>Hn tags<\/strong>.\u00a0<\/p>\n<p>The Hn tags correspond to the titles of the different sections of your text. They are six in total, the most important being the H1 tag, and the least important, the H6 tag.<\/p>\n<p>The <strong>H1<\/strong> tag is generally unique, whereas for the other tags, there may be several. Usually, we tend to use <strong>H1<\/strong>, <strong>H2<\/strong>, <strong>H3<\/strong>, or even <strong>H4<\/strong> tags depending on the importance of the content. The more subparts, the more you can increment your Hn tags. Unless you post a nuclear physics essay online, <strong>H5<\/strong> and <strong>H6<\/strong> are rarely used.<\/p>\n<p>So, here\u2019s how I started to write this article:<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/web-developer\/bfbameneiokkgbdmiekhjnmfkcnldhhm\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Web developer<\/em><\/a><em> is the best tool if you want to quickly visualize Hn tags structure of any web page<\/em><\/p>\n<p>If you look closely, you will find that these Hn tags are made up of a mix between the searched keywords we talked about previously and words that came naturally.<\/p>\n<p>This is the advice that ends this part: <strong>optimize your Hn tags with keywords, but make sure that they are relevant for the reader!<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Bring_back_the_images_with_a_good_dose_of_alt_tags\"><\/span><a><\/a>4 \u2013 Bring back the images with a good dose of alt tags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A good SEO post ideally includes a few <strong>images related to your main subject<\/strong>.<\/p>\n<p>Optimize their weight\/size, so that the loading speed of your site is not altered. Name your images with a relevant title all in lowercase, avoiding accents, and using \u201c-\u201d to separate words.<\/p>\n<p>And above all, do not neglect your images\u2019 <strong>alt tags.<\/strong><\/p>\n<p>The alt tag is an alternative text that describes an image and is displayed when the image cannot be loaded. The goal is to label your images by inserting one or more relevant keywords in its alt tag.<\/p>\n<p>This tag has a rather weak influence on the search engine ranking algorithm, but it helps solidify the weight of your content if filled in correctly.<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>Alt tag: Image to illustrate a well-optimized alt tag for SEO<\/p>\n<p>Curious to discover the alt tag of this image? Right-click the image, then \u201cinspect element\u201d to discover it!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Season_with_relevant_content\"><\/span><a><\/a>5 \u2013 Season with relevant content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once your Hn structure has been validated, you have the skeleton of your article! You now have to write the contents of the different parts.<\/p>\n<p>Your goal shouldn\u2019t be to just pile on searched keywords. This technique has not been working for the past 15 years. You must maintain a good balance between the different components of your content, with:<\/p>\n<p>Researched keywords,<strong>Rich and informative content<\/strong>, preferably long and relevant (minimum 500 words or more depending on the competition).<\/p>\n<p>In 2022, the average word count varies according to the page type:<\/p>\n<p>350 words minimum for product\/collection pages,500 words minimum for service pages,700 words and (much) more for blog articles.<\/p>\n<p>The goal: to satisfy the indexing robots and your visitors. They must find the information they are looking for in your content. Give them as many relevant details as possible and lead them to conversion.<\/p>\n<p>This is valid both for a site aimed at generating leads (forms, calls, etc.) and for an e-commerce.<\/p>\n<p>In the case of a lead-gen site, optimize the content of your services\/blog\/home pages as a priority. For a commercial site, highlight the texts of your category pages and product pages, and of your possible blog posts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_%E2%80%93_Serve_everything_accompanied_by_semantic_keywords\"><\/span><a><\/a>6 \u2013 Serve everything accompanied by semantic keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>keywords help algorithms to better understand the content of your site. They constitute the lexical field of your article.<\/p>\n<p>Taking the current post as an example, if my main keyword is \u201cHow to optimize an SEO post?\u201d my <strong>semantic<\/strong> relates to everything coming remotely close to this topic:<\/p>\n<p>Title,Meta-description,Tags Hn,Keywords,Number of keywords,Alt tag,Search engines,Interlinks\u2026<\/p>\n<p>All these semantics keywords will help Google better understand the main topic of this article.<\/p>\n<p>Of course, these <strong>semantic keywords<\/strong> will have more weight placed in relevant and informative sentences.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Soak_your_content_in_a_bath_of_interlinks\"><\/span><a><\/a>7 \u2013 Soak your content in a bath of interlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In SEO, <strong>internal linking<\/strong> is of great importance.<\/p>\n<p>The crawlers follow all the links made between the pages of your site. Apart from your menu\/footer, the textual links that you make in your contents are very important. They facilitate indexing and help robots know what your pages are about.<\/p>\n<p>So give them some love!<\/p>\n<p>Avoid, with some exceptions, generic link anchors such as \u201cclick here\u201d or \u201cfind out more.\u201d Rather, provide an overview of the topic being discussed in the article you are linking to.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_%E2%80%93_Use_bold_and_italic_HTML_to_highlight_your_keywords\"><\/span><a><\/a>8 \u2013 Use bold and italic (HTML) to highlight your keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>strong tag<\/strong> is a semantic HTML tag. Its function is to signify that the content contained therein is of great importance for the meaning of the text. By default, this tag bolds the words it contains. It also gives them visual importance.<\/p>\n<p>Use it to reinforce the weight of your main and secondary keywords, and your semantics. Avoid putting your keywords in bold every time they appear, to prevent falling into over-optimization. One or two bolding per important keyword is a good ratio.<\/p>\n<p>Same principle for the <strong>em (italic) tag<\/strong>, which will rather serve to reinforce the importance of the lexical field linked to your theme.<\/p>\n<p>Namely: do not confuse these tags with the HTML tags &lt;b&gt; (bold) and &lt;i&gt; (italic) which have no semantic weight. Same thing for bolding or italicizing via CSS, which has no weight in SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_%E2%80%93_Keep_it_fresh_and_enjoy\"><\/span><a><\/a>9 \u2013 Keep it fresh and enjoy!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You now have all the cards in hand to effectively write SEO-friendly content.<\/p>\n<p>But I have one last piece of advice for you, and not the least.<\/p>\n<p>While it is true that content that has been optimized for SEO from the start will bring you lasting traffic, the freshness of the content is also important.<\/p>\n<p><strong>Do not hesitate to update your old content regularly, and to publish new content frequently (via a blog, for example)<\/strong>. Google loves recent and up-to-date content. This tells them that your site is alive and up to date. Conversely, a site that has never been updated will tend to be less visited by \u201ccrawlers,\u201d and therefore to decline in ranking.<\/p>\n<p>Finally, if you need help writing your content, do not hesitate to <a href=\"https:\/\/rablab.ca\/services\/agence-seo-montreal-referencement-naturel\/\" target=\"_blank\" rel=\"noopener\"><strong>contact us at Rablab<\/strong><\/a>. We can provide semantic optimizations as part of an SEO strategy dedicated to your company. We can also offer you SEM, SMM and programmatic strategies.<\/p>\n<p>Gift: an infographic of what we talked about!<\/p>\n<div class=\"wp-block-image\">\n<\/div>\n<p>The post <a href=\"https:\/\/searchengineland.com\/the-ultimate-recipe-for-writing-seo-optimized-content-388941\" target=\"_blank\" rel=\"noopener\">The ultimate recipe for writing SEO optimized content<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s been said countless times throughout the years, and we\u2019ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of quality content tends to become an increasingly important ranking factor. This is where you tell me \u201cOkay! But what does quality SEO content look like in 2022?\u201c And I answer you \u201cLet me introduce you to the recipe for good content as if you were in your kitchen ready to cook up a tasty [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6697","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6697"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6697\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}