<\/span><\/h2>\nImagine this \u2013 your team or yourself:<\/p>\n
Have prepared months in advance for the Black Friday and Christmas seasons.Gained fantastic links in national media plus great engagement on social media.\u00a0Have a good SEO strategy in place.<\/p>\n
You notice that results in traffic and rankings are great and you were not affected by any algorithm update.\u00a0<\/p>\n
Yet, despite all of this, you see a significant decline in revenue.<\/p>\n
It is here where it is important to evaluate all possible external events happening and assess what could be affecting consumer confidence.<\/p>\n
Declining consumer confidence, influenced by the current global economic crisis and a general state of pessimism, is a phenomenon becoming rather common in 2022.<\/p>\n
That said, you are not alone here. The demand for brands and agencies to acquire customer trust is greater than ever. Despite widespread pessimism, consumer behavior shows signs of optimism.<\/p>\n
Some might think, \u201cSEO for Black Friday is a great topic. But of all aspects of interest to SEOs, economy and economic drivers? Not SEO.\u201d\u00a0<\/p>\n
Well\u2026<\/p>\n
You will have to explain to stakeholders from the ROI point of view, why \u2013 despite significant SEO investment and good results in organic traffic and engagement \u2013 there is a decline in revenue.\u00a0Knowing what is affecting your consumers\u2019 confidence will lead to sensitivity when brainstorming for content and link campaigns. An insensitive\/controversial content, PR or social campaign will get you links, yes, but can also destroy your brand\u2019s reputation in a snap.<\/p>\n
It is our job to evaluate everything that could possibly affect our SEO results and, this way, find and propose solutions.\u00a0<\/p>\n
If those solutions are not part of your day-to-day work, then delegate and work alongside other teams.\u00a0<\/p>\n
So, what to do when we are affected by factors out of our control?<\/p>\n
The most important aspect is to focus on communication with your stakeholders.\u00a0<\/p>\n
As for your customers, focus on the following to build trust and increase purchase confidence:<\/p>\n
Offers (seasonal offers, gift cards, subscriptions).Costs (costs on delivery).Sensitive and creative content and digital PR campaigns.Work with paid teams.<\/p>\n
Working for seasonal sales is one of my favorite types of work as an SEO. However, to be able to have a great Black Friday\/festive season, it is best to plan with as much time as possible in advance.<\/p>\n
The post 5 SEO best practices for Black Friday and the holiday season<\/a> appeared first on Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"The world\u2019s largest shopping season \u2013 Black Friday through Christmas \u2013 is here.\u00a0 Will the rising cost of living, drop in customer confidence, and frequent Google algorithm changes spell doom for SEO specialists? In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the next. 1. Create dedicated landing pages for Black Friday\u00a0 To increase visibility for Black Friday and Cyber Monday-related search searches, it is advantageous to build a dedicated evergreen landing page for […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6720"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6720\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}