In my 20 years of experience, I\u2019ve seen the inner workings of countless marketing teams. I\u2019ve observed what works and what doesn\u2019t. <\/p>\n
Most importantly, I\u2019ve witnessed how an organization\u2019s structure and culture can immediately impact campaign performance. <\/p>\n
And I\u2019ll admit, it\u2019s frustrating sometimes to watch companies trip over themselves based on the team structure they\u2019ve put in place.\u00a0<\/p>\n
As an agency leader, we see the impact on campaign performance. Campaigns flounder because of competing goals, miscommunications, siloed budgets and fragmented resources.\u00a0<\/p>\n
If your campaign performance is lackluster or your growth has stagnated, it\u2019s time to look inward. <\/p>\n
Here are three of the most common ways your organizational structure is killing campaign performance.\u00a0<\/p>\n