{"id":6831,"date":"2022-11-10T15:46:40","date_gmt":"2022-11-10T15:46:40","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/"},"modified":"2022-11-10T15:46:40","modified_gmt":"2022-11-10T15:46:40","slug":"google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/","title":{"rendered":"Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features"},"content":{"rendered":"<p>Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let\u2019s take a look. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Asset_library\" >Asset library<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Notifications\" >Notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#New_UI_for_editing_ad_schedules\" >New UI for editing ad schedules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Support-friendly_network_logs\" >Support-friendly network logs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Out-of-sync_indicator\" >Out-of-sync indicator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Global_offers\" >Global offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Recommended_Video_campaign_budgets\" >Recommended Video campaign budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Video_campaign_target_frequency\" >Video campaign target frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Video_campaigns_with_shopping\" >Video campaigns with shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#More_recommendations_support\" >More recommendations support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Basic_support_for_all_recommendations\" >Basic support for all recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Optimized_targeting\" >Optimized targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/11\/10\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features\/#Removed\" >Removed<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Asset_library\"><\/span>Asset library<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new version includes added support for enhanced leveraging of images in asset libraries. It also includes:<\/p>\n<p>Adding, removing, and renaming imagesAssigning images to foldersIntegrating asset library features into the image picker, for example, filtering by folder and searching by asset name<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Notifications\"><\/span>Notifications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can now use notifications to help you get the important information you need to manage your accounts in Editor. There are also alerts to let you know when there are active notifications for review. You also get one-click access to notifications directly from the toolbar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"New_UI_for_editing_ad_schedules\"><\/span>New UI for editing ad schedules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can now visually edit ad schedules for campaigns and certain ad assets. Previously, ad schedules could only be changed by CSV import or by copying from another campaign or asset.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Support-friendly_network_logs\"><\/span>Support-friendly network logs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Logs containing API errors and details of the operations that triggered them are now provided in an easy-to-understand format.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Out-of-sync_indicator\"><\/span>Out-of-sync indicator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Editor will now periodically check to determine if account changes have been made since the last sync and notify you to sync them if needed.<\/p>\n<p>Google says that not all changes may be detected and it is still recommended to get recent changes before posting. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Global_offers\"><\/span>Global offers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the shopping settings for Shopping and Performance Max campaigns, you can now choose to:<\/p>\n<p>Make the country of sale optional (allow it to be empty or cleared if it\u2019s not already empty)Include support for an optional feed label<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recommended_Video_campaign_budgets\"><\/span>Recommended Video campaign budgets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Editor will now show a recommended budget based on your Target CPA bid for Video action campaigns. It will also warn you if your current budget amount is below this recommendation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_campaign_target_frequency\"><\/span>Video campaign target frequency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Editor now includes full support for Target frequency video campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_campaigns_with_shopping\"><\/span>Video campaigns with shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Editor now supports all video campaign sub-types (except Outstream and Audio) via the shopping setting (Product feed) and product groups.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_recommendations_support\"><\/span>More recommendations support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Editor provides support for additional recommendation types, including the ability to add lead form ads to get more leads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Basic_support_for_all_recommendations\"><\/span>Basic support for all recommendations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Basic support for additional recommendation types is now shown in Editor. Recommendation types appear under\u00a0Recommendations\u00a0&gt;\u00a0Other recommendations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimized_targeting\"><\/span>Optimized targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ad group \u201cTargeting expansion\u201d setting slider has been replaced with an \u201cOptimized targeting\u201d setting, which can now be enabled or disabled with a checkbox.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Removed\"><\/span>Removed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Gmail display campaigns support. <\/strong>Editor version 2.2 no longer supports Gmail display ads and campaigns.<\/p>\n<p><strong>Why we care.<\/strong> Advertisers who use Ads Editor will benefit from these changes and new features. The ability to manage accounts from a separate, offline, platform allows you to save time and make changes in bulk. <\/p>\n<p>You can download the new Ads Editor <a href=\"https:\/\/ads.google.com\/home\/tools\/ads-editor\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. <\/p>\n<p>The post <a href=\"https:\/\/searchengineland.com\/google-rolls-out-ads-editor-v2-2-with-optimized-targeting-11-other-features-389522\" target=\"_blank\" rel=\"noopener\">Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features<\/a> appeared first on <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let\u2019s take a look. Asset library The new version includes added support for enhanced leveraging of images in asset libraries. It also includes: Adding, removing, and renaming imagesAssigning images to foldersIntegrating asset library features into the image picker, for example, filtering by folder and searching by asset name Notifications You can now use notifications to help you get the important information you need to manage your accounts [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6831","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=6831"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/6831\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=6831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=6831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=6831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}